Mobihive - Digital Marketing

Job Description – Digital Marketing Executive
Company: Mobihive – Credithive

Location: Kharadi, Pune

Experience: 2+ Years

Work Mode: Work from Office (5 Days)

About the Role
Mobihive – Credithive is looking for a creative and performance-driven Digital Marketing Executive to manage digital campaigns, optimize paid advertising, strengthen social media presence, and create engaging visual content. The ideal candidate should have hands-on experience in running digital marketing campaigns, PPC advertising, social media management, and graphic design while driving brand awareness and lead generation.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google, Meta, LinkedIn, and other digital platforms.

• Manage PPC campaigns (Google Ads, Meta Ads) to maximize ROI and reduce cost per acquisition.

• Develop and implement social media strategies to increase brand awareness, engagement, and lead generation.

• Create compelling graphics, creatives, banners, and social media posts using design tools like Canva, Photoshop, or Illustrator.

• Monitor campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.

• Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.

• Coordinate with internal teams for campaign planning, product launches, and promotional activities.

• Track marketing KPIs and prepare weekly/monthly performance reports.

• Stay updated with the latest digital marketing trends, advertising policies, and industry best practices.

Required Skills

• 2+ years of hands-on experience in Digital Marketing.

• Strong experience with Google Ads (PPC) and Meta Ads.

• Knowledge of SEO, SEM, and social media marketing.

• Experience with Google Analytics and campaign reporting.

• Hands-on experience with graphic design tools such as Canva, Adobe Photoshop, or Illustrator.

• Understanding of lead generation, conversion optimization, and audience targeting.

• Excellent communication, creativity, and analytical skills.

• Ability to manage multiple campaigns simultaneously