Meta Performance Marketing Manager

GrowthAssistant is currently looking for a Meta Performance Marketing Manager to join our team. In this role, you will manage and optimize Meta Ads campaigns, focusing on strategy, targeting, and performance analysis. This role requires expertise in audience segmentation, budget management, and advanced tracking methodologies to deliver impactful results.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

Growth Assistant benefits include:
🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities

The Schedule:

• 9:00 AM to 5:00 PM EST/CST

Must-Have Qualifications:

• 2+ years of experience managing Meta Ads campaigns (Facebook, Instagram).
• Proficiency in Meta Ads Manager and audience targeting tools.
• Strong understanding of budget management, bid strategies, and placement optimization.
• Experience with A/B testing methodologies and performance analysis.
• Familiarity with deep links and UTM parameters for tracking and optimization.
• Ability to interpret analytics data and generate actionable insights.
• Strong troubleshooting skills for identifying and resolving campaign issues.

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Core Tasks:

• Set up and structure campaigns, ad sets, and ads within Meta platforms.
• Utilize campaign objectives and apply appropriate types (e.g., awareness, consideration, conversion).
• Leverage audience targeting options, including demographics, interests, behaviors, and custom/lookalike audiences.
• Manage budgets and bid strategies effectively, including daily/lifetime budgets, bid caps, and multipliers.
• Implement deep links and UTM parameters for app or website-specific content and performance tracking.
• Conduct and analyze A/B tests to refine creatives, audiences, and strategies for optimal performance.
• Use Meta Ads Reporting to track key KPIs, assess campaign effectiveness, and calculate CAC.
• Monitor campaign performance regularly, troubleshoot issues, and optimize for better delivery and ROI.

The Compensation:

• ₱55,000 to ₱85,000/month