Meta Ads Specialist

About Huzzle

At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We are looking for a highly analytical and performance-focused Meta Ads Specialist (Media Buyer) to lead the planning, execution, and optimization of Facebook and Instagram advertising campaigns. This role is ideal for someone with hands-on experience scaling campaigns, improving ROAS, and generating qualified leads or sales through Meta platforms.

The ideal candidate understands audience targeting, creative testing, funnel optimization, and campaign analytics, and thrives in a fast-paced remote environment.

Key Responsibilities

• Launch, manage, and optimize paid advertising campaigns across Facebook and Instagram.
• Monitor campaign performance and continuously improve KPIs including ROAS, CPA, CTR, and conversion rates.
• Conduct audience research and develop effective targeting strategies for customer acquisition and retargeting.
• Collaborate with creative teams to develop high-converting ad creatives and copy.
• A/B test creatives, landing pages, audiences, and campaign structures to maximize performance.
• Analyze campaign data and prepare performance reports with actionable insights.
• Manage advertising budgets and allocate spend strategically across campaigns.
• Implement Meta Pixel, Conversion API, and event tracking where needed.
• Stay updated with Meta Ads platform changes, trends, and best practices.
• Work closely with marketing and sales teams to align campaigns with business goals.

Requirements

• 3+ years of experience managing Meta Ads campaigns for eCommerce, lead generation, or digital brands.
• Strong understanding of Facebook Ads Manager and campaign optimization strategies.
• Proven track record of scaling campaigns and achieving strong ROAS.
• Experience with Meta Pixel, Conversion API, and analytics tools such as Google Analytics.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Experience managing monthly ad budgets effectively.
• Excellent communication and reporting skills.
• Highly organized with strong attention to detail.
• Ability to work independently in a fully remote setup.
• Experience working with international clients or agencies is a plus.

Benefits

💻 Fully Remote: Work from anywhere with international teams

🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services

🤝 Peer Community: Connect with high-performing sales professionals in our network

🧭 Ongoing Support: Receive guidance from Huzzle before and after placement

💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals