Media-IP SoC Performance Engineer, Platform Architecture

Cupertino Until 9/22/2026 First posted July 24, 2026 Last posted July 24, 2026
Job description

Do you love crafting elegant solutions to highly complex challenges? Are you a big-picture forward-thinking who understands how each element affects all the others? At Apple, our Architecture group is responsible for connecting our hardware and software into one unified system. Join this team, and you’ll collaborate with engineers across Apple to design how all our technologies work in unison!

Description

We are looking for a Media-IP SoC Performance Engineer to join our small, dynamic team at Apple. We own the performance models of several complex multi-media IPs that power Apple's SoCs—technology that's central to the customer experience across nearly every Apple product, from Apple Watch and iPhone to iPad, Mac, Vision Pro (AR/VR), and next-generation product lines.

In this highly visible role, you will collaborate closely with cross-functional teams to help define the architecture of new features and optimize trade-offs between performance, power, and area for these Media-IPs using a variety of sources ranging from performance models to released devices. The end goal is to provide data-driven performance architectural insights that provide the best customer experience.

Minimum Qualifications

B.S. degree
Experience in computer architecture and software engineering
Experience in C++ object-oriented software development

Preferred Qualifications

M.S. degree
Strong understanding of SoC architectures including fabrics, memory systems, QoS, arbitration, and queuing theory
Experience with performance model development and analysis, including data analytics, statistics, and applied machine learning
Expertise in C++ including latest STL libraries, with strong skills in modular object-oriented software architectures and design patterns
Proficiency in Python, Lua, and shell scripting languages
Demonstrated problem-solving and analytical skills with ability to tackle complex architectural challenges
Excellent written and verbal communication skills with experience presenting technical results to cross-functional audiences

About this role

Summary

Design and optimize performance models for Apple SoC media IPs.

Job title

Media-IP SoC Performance Engineer, Platform Architecture

Experience level

entry level

Industry

software

Location requirements

Must be located in Cupertino; remote not specified.

Salary

Not specified

Management role

No

Skills & keywords

Required skills

c++software engineeringperformance modeling

Preferred skills

machine learningpythonluashell scriptingsystem architecture

Specializations

performance modelingsystem architecturec++pythonmachine learning
Locations

Structured locations inferred from the posting.

Cupertino, CA, USA

On-site City