Measurement Partner, CPG

Description

The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.

We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

This position is for an existing vacancy.

Responsibilities:
- Partner primarily with clients and agencies in CPG space to provide sound measurement strategy that can lead to better understanding of business performance on the platform
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients
- Leverage both first party and third party measurement solutions to measure the impact TikTok media on advertisers' business
- Analyze data to develop advanced analytics projects and tests tailor-made for clients to prove that TikTok work
- Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams

Requirements

Minimum Qualifications:
- 5+ years of experience with digital advertising or large marketing-related organizations
- Relevant bachelor's degree in a quantitative field
- CPG (beauty & care, food & beverage, dining & alcohol) and Media Mix Modeling experience
- Familiarity with experiment, incrementality, attribution, market lift measurement as well as auction enviornment
- Practical experience operating within data for an at-scale business
- Ability to communicate with both business and technical stakeholders with excellent investigative skills, including quantitative fluency
- Ability to work effectively, deploy consistent quality, prioritize strategically and provide guidance on what decisions should be made is a must-have skill

Preferred Qualifications:
- Graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred
- Experience with advertising agencies or complex marketing data-driven organizations preferred
- A track record of inferential problem-solving through experimental design and analytical methods
- A track record of driving client decisions with clear communication and team collaboration
- Experience with executing custom analytical work where SQL and R are a plus
- Familiarity and experience within privacy-first innovation for measurement systems a plus