Marketo Expert (Freelance, Remote)

A leading medical device manufacturing company is seeking a Marketo Expert (Freelance, Remote) to support its marketing initiatives. The ideal candidate will be responsible for auditing the current Marketo database, updating records, and assisting with email marketing campaigns.

• Conduct a comprehensive audit of the current Marketo database, including analyzing record counts by country and reviewing collected data fields.
• Import approximately 350-400 new records from a past event into the Marketo database.
• Develop and execute an EDM campaign to promote an upcoming webinar for a medical treatment product.
• Provide ongoing database management and email marketing support on an ad hoc basis.

Requirements

• Proven experience working with Marketo, including database management, campaign execution, and reporting.
• Strong understanding of data segmentation, email marketing best practices, and lead nurturing strategies.
• Ability to analyze and optimize database records for improved engagement.
• Strong communication skills, both written and verbal.
• Excellent attention to detail.
• Marketo and Salesforce Certified Expert preferred, but not required.