Marketing Technology Specialist (m/f/d)

Jobs.sonova.com

Berlin, Germany Until 8/22/2026 First posted June 2, 2026 Last posted June 2, 2026

Job description

Berlin / Hybrid

Join our Product & CRO team and take ownership of the MarTech infrastructure that powers our digital marketing across multiple markets. This is a hands-on role where you’ll enable data-driven decision-making by ensuring clean, reliable tracking and analytics across all digital touchpoints.

What you’ll do

Own the end-to-end implementation and management of GA4 across multiple country setups
Design and maintain event schemas, custom dimensions, and data layer mappings
Manage and deploy tracking via Google Tag Manager
Set up and optimise conversion tracking (server-side & pixel-based, e.g. Meta CAPI, Google Ads)
Configure and maintain consent management including geolocation rules and tag blocking
Ensure data quality through regular QA, validation, and troubleshooting
Document implementations and help stakeholders understand and use MarTech tools effectively

What you bring

Hands-on experience with GA4 (end-to-end setup and ownership)
Strong experience with Google Tag Manager or similar TMS: ability to deploy and manage tags, triggers, and variables independently
Experience with conversion tracking (including server-side tracking – a big plus)
Familiarity with consent management platforms (e.g. OneTrust) and GDPR/ePrivacy basics
Solid understanding of data structures / data layer (basic SQL is a plus)
Ability to manage complex setups (multiple countries, tools, and environments), but explain things in a simple way
You’re comfortable working in a fast-paced, evolving environment

What We Offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.
We offer a wide range of opportunities for both your professional and personal development and growth.

True ownership of a critical MarTech setup used across multiple markets globally
A hands-on role with real impact on business performance
A “startup within a corporate” environment: freedom to test ideas and drive improvements
30 days of paid annual leave
Subsidized VBB or Deutschland ticket
Dedicated learning & development budget and weekly learning time + LinkedIn Learning license
Company Urban Sports Club membership
Mobility allowance for relocation if you are relocating to join our team
Corporate Benefits Platform with employee discounts on a variety of products and services via our benefits platform.
Pension scheme with employer contribution #LI-NB1

About this role

Summary

Manage and optimize digital marketing tracking and analytics across multiple markets.

Job title

Marketing Technology Specialist (m/f/d)

Experience level

intermediate

Industry

healthcare

Location requirements

Berlin, Germany; hybrid work allowed

Salary

Not specified

Management role

Skills & keywords

Required skills

ga4google tag managerconversion trackingconsent managementdata layer

Preferred skills

sql

Specializations

martechga4google tag managerconversion trackinggdpr

Locations

Structured locations inferred from the posting.

Berlin, Germany

Hybrid City