Marketing Team Leader

• Develop and execute comprehensive marketing strategies aligned with company objectives.
• Manage brand positioning and maintain a consistent corporate identity.
• Plan and run digital marketing campaigns across social media, Google Ads, and email marketing channels.
• Generate qualified leads and support sales team targets.
• Oversee content creation including social media posts, videos, designs, and case studies.
• Analyze campaign performance and optimize ROI through data-driven decisions.
• Manage and coordinate with external agencies, designers, and content creators.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support product launches, promotional campaigns, and marketing events.
• Prepare regular marketing reports and performance insights.
• Monitor marketing budgets and campaign spending.
• Collaborate with sales and product teams to align marketing activities with business goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3–5 years of experience in marketing, preferably in fintech, POS, or technology companies.
• Strong knowledge of digital marketing tools and platforms.
• Experience in branding, campaign management, and lead generation.
• Good understanding of social media management and paid advertising strategies.
• Analytical mindset with strong performance tracking and reporting skills.
• Excellent communication, presentation, and leadership skills.
• Ability to manage multiple projects and work under pressure.
• Familiarity with tools such as Meta Ads, Google Ads, and CRM systems.
• Experience in B2B marketing and customer acquisition is a plus.
• Strong organizational and time management skills.
• Creative thinking with attention to market trends and customer behavior.
• Ability to meet deadlines and handle fast-paced work environments.