Marketing Strategy Lead, International Scripted Series— Apple TV

Thrilling dramas. Epic sci‑fi. Feel-good comedies. It all lives on Apple TV. With hundreds of millions of people discovering the best stories every day. We keep the creative visions of artists, writers and filmmakers intact, while sharing their works with audiences in over 100 countries worldwide. Are you a strategic leader with a passion for entertainment, content and the role it plays in our culture? Are you capable of driving meaningful business impact and definitive results through inspiration, innovation and informed decision making? As part of our Apple TV International Series Strategy team, you’ll partner with the Apple TV team, cross-functional partners, International programming & development, EPs/Showrunners, talent, agencies and more to create culturally resonant, audience-first marketing strategies and robust go-to-market plans for our International Scripted series.

Description

The Apple TV Marketing Strategy team is seeking a high-performing, dynamic, creative and
solution-oriented individual, who will partner closely with various teams across the
organization to bring a consumer journey to life for our International Scripted Series. You will be an integral part of a team working to define the strategic vision for a campaign, serve as a central cross-functional partner, handle the various workflows and oversee tactical execution for all owned, earned and paid plans, all with the goal of driving buzz, cultural resonance and ultimately, viewership for Apple TV content. This role is based in Apple’s London office.

Minimum Qualifications

Minimum 10 years in consumer marketing experience across media/ entertainment for Scripted series.
Knowledge and experience in supporting robust portfolio of creatively led 360-campaigns, from strategy to executing the tactics
Highly-matrixed organization experience, driving cross-functional collaboration across adjacent business teams, content producers and creators
Budget planning including working across internal teams such as creative, social, and research to track each title’s budget and input through our internal systems.
Stellar Keynote and written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of partner perspectives —from creative to business.
Brings a highly strategic and analytical approach to decisions and problem- solving
Excellent organizational, scheduling, project management, budget planning/ tracking, and multi-tasking skills with proven attention to detail
Inventive self-starter; eager to learn and grow, and bring a can-do attitude to the
position

Preferred Qualifications

Media strategy and analytics, e.g. media mix decisioning, budgeting and forecasting, media pricing and budget optimization, return on investment, goals / measurement preferred
Digital first mindset, with understanding of how to leverage organic social and digital spanning content creation, community and audience development
Experience working on brand partnerships and multi-touchpoint integrations with internal teams, third parties, retail, experiential, newsletters, email, or editorial placements
Bachelors degree or equivalent.