Marketing Strategist (Growth Marketing)

• Plan, implement and optimize promotional campaigns aligned with brand objectives and achieve targeted growth
• Develop compelling content and utilize Meta and Google Ads to boost brand awareness and customer engagement
• Collaborate effectively with sales teams to define requirements and ensure alignment on business strategy
• Stay updated on industry trends and competitor activities to contribute innovative ideas on campaigns
• Support SMART goals and provide actionable strategic marketing insights for ad performance and revenue optimization
• Plan and optimize the digital ad strategies and spend efficiency
• Participate in on-/off-line marketing event & activities when necessary
• Support ad-hoc projects and tasks as assigned by superior

Requirements

• Degree or above in Creative Media, Marketing, Journalism, Statistics, or equivalent qualifications at HKQF level 5
• Minimum 8 year of marketing and digital experience is preferable, prior experience in banking and finance industries and knowledge of consumer lending & credit card business is preferred
• Strong creativity with a deep understanding of digital and social media trends, proficiency in using AI tools is a plus
• Possess knowledge of graphic design, photo & video shooting and editing
• Results focused, with a track record of achievement
• Creative, detailed mindset with multi-tasking and project management skills
• Strong sense of responsibility, well organized, self-motivated with can-do attitude
• Good interpersonal and communication skills with good command of both Chinese and English
• Be responsive with ability to work independently under pressure
• Immediately available is highly preferred

Benefits

• Attractive remuneration package
• Career progression opportunities
• Discretionary performance bonus
• Medical & Dental insurance
• Birthday leave
• Anniversary leave
• Study leave
• Study subsidy scheme
• Employee property loan / personal loan scheme
• Numerous other staff benefits