Marketing Specialist

• Implement marketing strategies across multiple channels (digital, print, social media, etc.

• Lead and coordinate public relations efforts, including media outreach, press releases, and event management, to build and maintain a strong brand reputation.
• Utilize AI tools for data-driven insights, automating tasks, enhancing campaign performance, and exploring innovative marketing technologies.
• Coordinate and lead conferences, webinars, and industry events, both internally and externally, to promote the company and build relationships with key stakeholders.
• Collaborate with internal teams to ensure marketing materials align with brand guidelines and business objectives.
• Monitor market trends, competitor activity, and consumer behavior to adjust strategies and stay ahead of industry changes.
• Measure and report on the effectiveness of marketing campaigns, using analytics tools to refine strategies and improve results.
• Manage relationships with external vendors (e.g., PR agencies, event organizers) to ensure seamless execution of campaigns and initiatives.

Requirements

• Proven experience in marketing planning and strategy development.
• Background in Public Relations (PR), with a strong understanding of media relations and brand management.
• Experience using AI tools for marketing analytics, automation, and campaign optimization.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent organizational and project management skills.
• Bachelor’s degree in Marketing, Communications, or related field (preferred).