Marketing Specialist

Accountabilities:

• Handle the full scope of administrative tasks related to all marketing campaigns
• Manage different websites and online portals with the ability to edit, post and launch (i.e. Law School Portal, Faculty Portal, Webinar Training Page, InfoPro Page, SalesLine, etc.)
• Track and update campaign materials for the team’s visibility (i.e. Seismic, Widen, Monday.com, etc.)
• Leverage existing and new tools to boost campaign visibility (i.e. Testimonial Tool, etc.)
• Provide timely reports to track campaign stats (i.e. Pardot, SalesPro, etc.)
• Create and send email newsletters (i.e. SalesPro and Pardot, InfoPro)
• Expands email marketing responsibilities, including Engagement Studio programs
• Create, update and optimize Pardot landing pages
• Promote webinars and events on all available platforms
• Formulate surveys and questions to gather data from internal team and customers (i.e. Smartsheet, Survey Monkey, etc.)
• Allocate promotional items (i.e. Gift Card Inventory, Law School Item Allocation, etc.)
• Generate hyperlinks for customer-facing and internal documents
• Keep track of financial documents (i.e. Monthly Budget Report Collation, Monthly Accrual, etc.)
• Execute special assignments to support any marketing campaigns
• Demonstrates light design skills, including PDF and image editing, to support campaign and project needs.
• Submits Sales Line Blurbs to support aligned campaign messaging.
• Coordinate with different teams to execute the campaign effectively

Qualifications:

• Bachelor's Degree holder
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.
• 3-5 years of working experience in the related field
• Good verbal and written communication skills
• Strong stakeholder management skills
• Detail oriented and willing to support US Marketing operations on graveyard shift PH time.
• Knowledge of Customer Relationship Management tools (Pardot, SalesFore, Monday.com, SalesPro, InfoPro, Smart Sheet)
• Able to do basic creative request (PDF edits and design) for campaign edits









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