Marketing Operations Analyst

 Responsibilities:

• Develop solutions for complex cross-departmental business requirements with efficient, automated systems
• Implement processes around data hygiene, lead flow, segmentation, and data accuracy optimization of corporate marketing database
• Email marketing optimization, responsive design, deliverability testing and improvement, and audience segmentation
• Develop dashboards and reports to measure all aspects of marketing activities including effectiveness and pipeline contribution

Requirements

• BA / BS degree
• Understanding of marketing automation, nurture and drip campaign processes
• Knowledge of SalesForce.com and Marketo platforms
• Ability to collaboratively work with various team members across the organization
• Keen eye for world-class web and email marketing design
• HTML and CSS knowledge required, PHP knowledge a plus