Marketing Manager, Performance & Insights - TikTok Operations

Description

About the Team:
The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.

About the Role:
We are seeking a Marketing Manager, Performance & Insights to help evolve how we plan, execute, and measure our creator marketing efforts. This role requires a unique blend of performance marketing strategy, campaign measurement, and cross-functional collaboration. While grounded in data, measurement, and analysis, the role also extends into full-funnel campaign planning, media execution, and testing—making it central to how we scale and demonstrate ROI for creator marketing initiatives.

Key Responsibilities:
Performance Marketing Strategy
- Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement.
- Define campaign objectives, and partner closely with product marketing, external media agencies, and internal stakeholders to bring plans to life.

Measurement & Insights
- Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementally metrics.
- Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and marketing objectives.

Experimentation & Systematic Plans
- Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives.
- Build and execute a learning agenda in partnership with product, research, and marketing teams—bridging qualitative and quantitative insights to guide creator marketing strategy.

Audience Targeting & Segmentation
- Develop and refine audience segmentation strategies to personalize creator campaigns based on behavioral, demographic, and engagement data.
- Identify and activate against high-potential creator cohorts to increase campaign efficiency, personalization, and conversion.

Media Campaign Management
- Contribute performance and measurement insights into media planning and execution in partnership with product marketing and XFN teams.
- Inform campaign budgets and provide ROI analysis to inform campaign spend decisions and optimization efforts.

Tooling & Marketing Infrastructure
- Identify and recommend marketing tools—both internal and external—that improve speed to market and creative iteration.
- Partner cross-functionally to ensure scalable infrastructure for campaign measurement and insight generation.

Collaboration & Communication
- Work closely with product managers, data scientists, and engineers to solve complex business problems.
- Present findings and recommendations to stakeholders with clarity and actionable insights.

Requirements

Minimum Qualifications:
- Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field
- 5+ years of experience in marketing analytics, performance marketing, or similar roles
- Strong command of campaign measurement, audience segmentation, and A/B testing
- Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards
- Ability to communicate complex insights in clear, compelling ways

Preferred Qualifications:
- Hands-on experience managing paid media campaigns and optimizing toward ROI
- Experience within creator, consumer, or brand marketing environments
- Strong verbal and written communication skills and strategic thinker with demonstrated success in cross-functional collaboration