Marketing Manager

Title:

Marketing Manager

Company:

Ipsen (Shanghai) Trade Co., Ltd

 

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

Summary:

This person in this role provides commercial and portfolio leadership focus, to ensure the TA pipeline assets have strong commercial strategy development. The role will need to work effectively with multi-disciplinary team to ensure the success of Bylvay. The person also needs solid commercial experience and expertise and an ability to work with global and local colleagues to prepare a successful launch for Bylvay .

Main responsibilities:

• Develop portfolio (and/or indication) strategy, along with innovative program design and launch to maximizing product performance.

• Deliver fact-based analysis of market trends, competitive data, and customer needs assessment for sustainable business growth.

• Model strategic sales forecasting and provide a strong recommendation on what resources are required to fully realize the opportunity.

• Lead brand team(If applicable) to develop tailormade tactics via precise segmentation, targeting and positioning for target market/HCP and patient profile; design and launch effective, innovative, multi-channel programs to maximizing brand differentiation and share of voice.

• Brand budgeting and control

• Develop training material such as role play script, selling story script, objection handling, and provide SF training and new reps orientation training

• Develop / Design / update promotional tools such as promotional deck and brochures

• Cross-functional leadership to orchestrate brand imperatives and execution excellence.

• Drive asset communication strategy with promotional framework

• Lead Bylvay PFIC/ALGS/BA Launch readiness

• Lead and develop launch readiness plan, business case and brand positioning to build cross functional alignment for NDA/access/pricing/medical education/listing strategy etc.

• Global communication to getting fully support and ensure successful launch.

• Team leadership and people development

• Establish high performance team with clear culture, people development objective and vision

• Define, coaching and developing talents to maximizing individual, business performance and build succession plan along with recruiting outside candidates for readiness of organization development

Thank you for considering Ipsen as an employer of choice. We wish you all the best with your application.