Marketing Manager

Overview

Sequoia is a dynamic leader in professional and business services, offering a comprehensive range of solutions designed to drive success for companies across industries. Rooted in the strength and resilience of the outdoors, our brand reflects the towering sequoia tree—symbolizing growth, stability, and long-term vision. We specialize in delivering tailored financial strategies, sales and marketing services, cutting-edge technological products, and consultative expertise that help businesses navigate market challenges and seize new opportunities.

Our services span market penetration strategies, mergers & acquisitions (M&A), and general business services, each customized to meet the unique needs of our clients. Whether you're looking to scale operations, optimize sales performance, or expand through strategic acquisitions, Sequoia provides the tools and guidance to ensure sustainable, impactful growth. Let us be your trusted partner in building a strong foundation for the future, rooted in the principles of nature and driven by innovative business strategies.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Qualifications

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field