Marketing Journey Architect
Hp.wd5.exteu Ac Careersite
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Job Summary
The Journey Architect / Designer is responsible for blueprinting standardized, scalable customer journeys that translate go-to-market strategy into executable, multi-channel programs.
This role defines journey structures, builds reusable blueprints, and ensures consistent execution across markets—enabling a “design once, scale many” operating model.
Responsibilities
Define Customer Journeys with GTM marketing teams
Define end-to-end customer journeys across lifecycle stages (e.g., awareness, consideration, evaluation, decision, advocacy), including triggers, decision points, and progression logic.Develop Journey Blueprints
Create detailed, execution-ready journey blueprints covering:Stage objectives and outcomes
Signals and trigger logic
Channel sequencing and touchpoints
Content and engagement requirements
Standardization & Reuse
Build and maintain a standardized journey framework and pattern library to enable repeatable deployment across markets and segments.
Signal-Driven Orchestration
Translate customer and business signals into if/then logic that drives journey activation, movement, and personalization.Strategy to Execution Translation
Convert marketing and sales strategies into operational journey logic that can be implemented in marketing automation and CRM systems.Governance & Quality
Define and enforce standards for journey design, data requirements, and QA to ensure consistency and scalability.
Drive adoption of standardized journeys and reduce one-off designs.Cross-Functional Collaboration
Partner with marketing, sales, data, and activation teams to align journeys with targeting, content, and execution requirements.
Education & Experience Recommended
Bachelor’s degree in Marketing, Business, Data/Analytics, Engineering, or a related field
(Advanced degree such as MBA is a plus)
8–12+ years of experience in one or more of the following areas:
Customer journey design / lifecycle marketing
Marketing operations or revenue operations
Demand generation, ABM, or digital marketing
Go-to-market strategy execution
Proven experience in:
Designing multi-touch, cross-channel customer journeys
Working with persona-based and account-based engagement models
Translating strategy into structured logic (decision trees, workflows, rules-based automation)
Familiarity with marketing automation and CRM platforms (e.g., Eloqua or similar)
Strong stakeholder management and facilitation skills, with experience working across marketing, sales, and data teams
Preferred Certifications
NA
Knowledge & Skills
NA
Cross-Org Skills
- Strong cross-functional collaboration
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (Mexico)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"
Summary
Design and blueprint scalable customer journeys across channels, translating strategies into operational automation.
Job title
Marketing Journey Architect
Experience level
8–12+ years
Minimum experience
8+ years exp
Industry
technology
Location requirements
Remote or on-site in Mexico or India; flexible location
Salary
Not specified
Management role
No
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
Tlaquepaque, Jalisco, Mexico
Bengaluru, Karnataka, India