Marketing Coordinator (Digital & Growth)

At Advotics, we're transforming how companies manage their sales, distribution, and field operations through our end-to-end SaaS ecosystem — from salesman tracking, order management, delivery planning, to service ticket automation. 

We’re looking for a hands-on Marketing Coordinator to drive lead generation and growth through digital channels.

If you’re strong in Google Ads, understand performance marketing, and can also manage social media & website, this role is for you.

🎯 What You’ll Do

🔥 Digital Ads (Main Focus)

• Manage and optimize Google Ads campaigns (Search, Display)

• Conduct keyword research & improve ad performance (CTR, CVR)

• Monitor and optimize CPL, conversions, and budget efficiency

• Run A/B testing (ads, landing pages)

📱 Social Media (Instagram & TikTok)

• Plan and execute content calendar

• Coordinate with content creators/designers

• Manage posting (Reels, short videos, carousel)

• Monitor engagement & basic community interaction

🌐 Website (WordPress)

• Update and create landing pages

• Improve conversion rate (CTA, form, UX)

• Ensure SEO basics and performance

📊 Lead Tracking & Optimization

• Track lead sources (Google Ads, IG, TikTok, Organic)

• Work closely with sales team to improve lead quality

• Ensure leads are properly captured into CRM (e.g. HubSpot)

📈 What We Care About (KPIs)

• Cost per Lead (CPL)

• Number of Qualified Leads

• Conversion Rate (Landing Page)

• Google Ads performance

• 1–3 years experience in digital / performance marketing

• Strong in Google Ads (must-have)

• Familiar with Instagram, TikTok, and basic content planning

• Basic experience with WordPress

• Data-driven and able to work independently

• Comfortable working with limited budget but high impact goals

This Role is NOT:

• Just posting content

• Just design work

• Purely strategy without execution

👉 You’ll be a hands-on growth executor

💡 Why Join Us?

• Work directly with leadership (fast learning & exposure)

• Real impact on business growth (not vanity metrics)

• Opportunity to grow into a Growth / Performance Lead