MARKETING ASSOCIATE

Lextorah specialises in enterprise learning technologies and talent management. Lextorah’s mission is to unleash talent and abilities. The Lextorah Learning Series (LLS) Team contributes directly to this mission by helping teachers to teach and learners to learn. We succeed when we help our customers grow their business.

The LLS Marketing team is seeking a highly quantitative, driven and creative Marketing Associate who’s passionate about entrepreneurship, eLearning, online marketing, analytics and driving measurable results. The successful candidate will drive the analytics necessary to identify opportunities for impact, and execute ideas with measurable large scale marketing programs using database-driven marketing and call centre operations achieving superior results from volume and ROI perspectives..

The ideal candidate will be passionate about Lextorah Learning Series, Schools and students/children, work well independently and in a fast-paced, dynamic environment.

Responsibilities;

Be an expert in Lextorah Learning Series and other eLearning products.

Drive customer acquisition through scaled direct marketing channels

Own, manage and optimise multiple online and offline marketing channels and drive overall short and long-term performance to increase customer acquisitions and grow revenue.

Generate breakthrough analytical insights and leverage them to improve efficiency and ROI.

Build, coach and manage a high performing outsourced sales team focused on customer acquisition and account management to execute sales target.

Drive product training curriculum and perform hands-on training

Analyze KPIs and dashboards with focus on maximising performance.

Work collaboratively with internal and external teams to ensure best practices are implemented.

Requirements

BSc or HND degree with strong academic background or equivalent experience

+5 years of experience in marketing, online marketing, online advertising, Education Industry

Experience with digital and performance marketing

Understanding the educational market

Exceptional ability to problem-solve individually or in a group setting and understand key drivers of the business.

Strong leadership and coaching skills, prior experience managing salespeople a plus

Proficient in Microsoft Excel

Excellent communication and presentation skills

Demonstrated ability to perform well in a highly dynamic, rapidly changing environment

Be a team player