Manager, Product Campaign and Promotion

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Descriptions:

• Develop and implement end-to-end regular and ad-hoc product promotion campaigns for insurance products across channels. Ensure campaign concepts align with product value propositions, customer insights, and business objectives.
• Collaborate with internal stakeholders (e.g., distribution channels, Finance, Underwritings, Operations, IT) to ensure timely and compliant launch and success of customer campaigns. Continuously review, streamline, and enhance campaign processes and workflows to drive operational efficiency, reduce friction, and improve effectiveness.
• Oversee campaign fulfilment operations, ensuring all customer entitlements are processed accurately and within defined timelines. Handle customer and channel enquiries, and appeal requests related to campaign promotion.
• Prepare and review customer-facing and internal promotion materials to ensure clarity, accuracy and customer-centric communication. Maintain strong working relationships with distribution channels, ensuring campaigns are well-understood and effectively promoted.
• Conduct ongoing campaign performance analysis, including tracking KPIs, and sales performance. Provide timely insights and recommendations to senior management to support decision‑making and future campaign improvements.
• Monitor industry trends, competitor offerings, and customer needs to inform future campaign design and product promotion strategies.

Job Requirements:

• University degree holder graduate, ideally in Marketing, Communications, Business Administration or related field.
• Preferably with experience in financial industry.
• At least 8 years of work experience in similar capacity.
• Highly self‑motivated, independent, proactive, and agile, with a strong sense of ownership in driving tasks to completion.
• Strong project management capability, with proven experience coordinating multi‑stakeholder and cross‑departmental initiatives.
• Continuous improvement mindset, with the ability to identify enhancement opportunities and adapt effectively to change.
• Excellent relationship management, planning, execution, and analytical skills, supporting effective collaboration and decision‑making.
• Good knowledge of life insurance products, with strong communication skills in both spoken and written Chinese and English.
• Hands‑on experience with Power BI or similar data visualization and dashboarding tools to support performance tracking and insights generation will be an advantage.
• High proficiency in Microsoft Office, particularly Excel, for analysis, reporting, and campaign management workflows.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.