Manager, GSA

Job Description

JOB DESCRIPTION:
 

YOUR ROLE AS AN MANAGER, GSA SALES

A GSA Manager is responsible for managing and growing the commercial performance of an airline, travel brand , or tourism company through appointed General Sales Agent in a market. The role focuses on sales strategy, market expansion, revenue growth, partnership management and operational coordination, at the same time establishing the branding and reputation of AirAsia in a foreign ground.
 

Key Responsibilities

Sales & Revenue Growth

• Develop and execute market sales strategies to achieve revenue, passenger & load factor targets.
• Drive sales performance through travel agencies, OTAs, and trade partners.
• Monitor market trends, competitor activities, and pricing strategies.

Relationship Management

• Manage relationships and conduct regular business reviews with GSAs & key partners, including performance review with GSA against agreed KPI and sales targets
• Negotiate commercial agreements, incentives, and joint marketing campaigns.
• Represent the company at industry events, trade shows, and networking functions.
• Ensure GSAs maintain service quality, reporting accuracy, and brand standards

Market Development

• Analyze local market demand and customer behavior.
• Recommend route opportunities, promotional strategies, and seasonal campaigns.
• Collaborate with marketing teams on brand visibility and trade engagement initiatives.

Operational Coordination

• Coordinate with internal departments such as revenue management, operations, finance, and customer service.
• Ensure GSAs comply with company standards, policies, and reporting requirements.
• Monitor booking performance, sales pipelines, and operational KPIs.

Reporting & Performance Analysis

• Prepare sales forecasts, market intelligence reports, and performance presentations.
• Track KPIs including revenue, yield, conversion, and agency productivity.
• Provide strategic recommendations to senior management.

REQUIREMENTS

• Bachelor’s degree in Business, Marketing, Hospitality, Aviation, or related field.
• 5–10 years of experience in airline sales, travel industry, OTA, or commercial partnerships.
• Strong understanding of airline distribution, BSP, and travel trade ecosystem.
• Proven track record in sales growth and account management.
• Excellent negotiation, communication, and presentation skills.
• Proficiency in computer skills (MS Office, Google Suite, CRM and reporting tools)
• Ability to work independently and manage multiple stakeholders.
• A proactive approach to problem-solving and achieving targets