Manager, Digital Marketing & Strategy - Sports

Job Summary:

Title: Manager, Digital Marketing & Strategy - Sports

Reports to: Senior Manager, Digital Marketing and Strategy - Sports

The Role:

Roc Nation is seeking a Digital Marketing Manager who will support the Sports Digital team in fulfilling digital priorities for Roc Nation Sports clients, including digital marketing, social media, content development and web/mobile properties.

The Digital Marketing Manager will also support the team across managing and executing content plans for Roc Nation & Roc Nation Sports digital platforms. This candidate must have social media/advertising skills, strong relationship skills, and a knack for storytelling and industry trends.

Responsibilities:

• Social Media Knowledge: Plan, ideate, create and publish content to Roc Nation Sports social media platforms. This includes Instagram, Twitter, Facebook, TikTok, YouTube and other emerging platforms

• Content Coverage: Real time coverage of client events and functions to create reactionary, in-the-moment content for our Roc Nation social media channels and client specific social media channels

• Content Support: assist digital staff to monitor, produce, and publish both athlete-generated content and surround coverage on Roc Nation platforms

• Digital Property Management: serve as the day-to-day overseer of client websites, RocNation.com, email lists, updating/authenticating logins, mobile properties and additional marketing and social media channels

• Content Management: Proactively map athlete and Roc Nation initiatives in their respective calendars/trackers, distribute weekly performance of athletes

• Reporting & Analysis: Assist in social media performance analysis & reporting of social media campaigns

• Quality Assurance: Collaborate with client teams & internal stakeholders to ensure that the digital content of all channels is aligned with brand guidelines and goals

• Trend Setting: Suggest new ways to attract prospective fans/ customers via digital channels

• Industry Innovation: Maintain a current knowledge of industry specific technologies and actively scout new digital partners & influencers

• Quality Assurance: Conduct quality assurance reviews and testing of all digital channels including social media, email, and web

• Partner Collaboration: Identify and develop relationships with key partners who can further our athlete agendas and connection with the Roc Nation brand

• Digital Marketing: Grow athlete awareness, site traffic and social following through in-depth understanding of each client, creative content, and optimizations

• Task Management: Support digital staff with select functions related to calendar management, communications, etc. 

Qualifications:

• Bachelor’s Degree is required

• A minimum of 3-5 years of combined work experience in creative marketing, digital content and/or social media

• In-depth understanding of social media platforms, content creation, industry trends and new technologies 

• Knowledge and Experience with Adobe Creative Suite

• Extensive knowledge of and passion for sports

• Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously

• Track record building and maintaining strong business relationships

• Experience in online community management, social publishing & campaign management platforms

• Extremely detail oriented

• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

Benefits & Perks

HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days

CAREER: Career and skill development programs with School of Live

WEALTH: 401(k) program with company match

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The expected compensation for this position is:

$70,000.00 USD - $85,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.