Manager, Audience Operations

Job Title: Manager, Audience Operations

Location: Chennai, India

About the Role:

We are seeking a skilled Data Cloud and Audience Operations Manager to lead the design, governance, and delivery of audience strategy across our marketing ecosystem. This role will serve as a bridge between data engineering, marketing, and analytics teams to ensure accurate, scalable, and privacy-compliant audience activation powered by Salesforce Data Cloud (or equivalent CDP).

The ideal candidate brings strong operational experience in CDP platforms (preferably Data Cloud), audience management workflows, and data integrations, with a sharp eye for process optimization and cross-functional collaboration.

Key Responsibilities:

• Translate campaign requirements into scalable audience logic and segments
   

• Manage end-to-end audience lifecycle: segmentation, suppression, lookalikes, retargeting in CDPs such as Data Cloud
   

• Align audience definitions with campaign goals and personalization strategies
   

• Own data model configuration, harmonization, and ingestion pipelines within Salesforce Data Cloud
   

• Manage real-time identity resolution across data sources (CRM, web, offline)
   

• Define activation flows to platforms like SFMC, Meta, Google Ads, etc.
   

• Act as key point of contact between Marketing Ops, Analytics, Martech, and Data Engineering
   

• Lead intake and prioritization process for audience/data requests
   

• Enforce audience naming conventions, reusability standards, and expiration logic
   

• Oversee consent management and opt-out suppression across systems
   

• Maintain documentation of audience schemas, field definitions, and data transformations
   

• Partner with analytics teams to measure audience performance and attribution
   

• Regularly audit audience segments for performance, redundancy, and relevance
   

• Report on audience adoption, volume, and impact to marketing and executive leadership
   

Must have:

• 5-7 years of experience in marketing operations, audience strategy, digital marketing, or CRM marketing
   

• 2-3 years of people management experience along with relevant experience
   

• Experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs), or customer data architecture

• Strong understanding of Digital Marketing, SaaS organizations and business models

Preferred:

• Experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs), or customer data architecture.

• Exposure to B2B marketing, Account-Based Marketing (ABM) strategies, or sales enablement platforms.

• Basic understanding of SQL or data querying tools.
   

About Trimble:

Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for our customers. We are an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so, we are changing the way the world works. Those who successfully lead others to meet our objectives are vital to our organization. Leadership at Trimble is much more than simply exercising assigned authority; we expect our leaders to embrace a mission-focused leadership style, demonstrating the strength of character, intellect and the ability to convert ideas to reality. www.trimble.com