Maino.ai - Assistant Performance Marketing Manager

Responsibilities

● Plan and execute digital marketing campaigns across all the paid channels like

google adwords, facebook, instagram, amazon ads etc

● Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different

vertical of business

● Ahead of the curve execution on ever-evolving advertisement product suite, based

on channels as mentioned earlier

● Monitor and analyze campaign performance data, identify trends, and make

recommendations for optimization.

● Work with the team to create relevant reports and presentations to share regular

campaign performance updates with the key stakeholders

● Design, conceptualize & co-ordinate with the creative team to bring out campaigns

based on solid consumer & business insights

● Understanding user behavior and performing root-cause analysis of changes in data

trends to identify corrections or propose desirable enhancements in product & across

different marketing channels

● Designing experiments to establish attribution of high reach and impact channels like

programmatic, Youtube etc and evaluating them through relevant KPIs

● Conducting multivariate testing across marketing channels to assess the impact of

advertising spends on the key business metrics

Qualifications

● Deep interest and discipline in learning the skills required to excel in the role

● Inherent interest in how the internet works & user trends on internet consumption

● Good with numbers; analytical skills involving a data-driven approach to

problem-solving

● Proficiency in ms excel is a great add-on

● A knack for content, copy, and creative areas is a definite plus

● Experience: 3+ years