Lifecycle Marketing Specialist

GrowthAssistant is seeking a dynamic and detail-oriented Lifecycle Marketing Specialist. This role is an experienced “HTML for email” coder responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, mobile push, and in-app messaging.

With a strong focus on campaign execution, the ideal candidate has superior attention to detail and time management skills, as well as the ability to understand business needs & objectives in order to consistently deliver pristine, on-time work. The HTML Email Marketing Coordinator will also work closely with Lifecycle Marketing Operations strategists and managers to recommend features, design tests, and review strategy.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. 
 

The Benefits

🏠 Work-from-home setup
🎉 Paid holidays
💼 Health insurance
🏖️ PTO
📚 Training opportunities


The Role

• Create and set up campaigns in Braze (or a similar platform), including HTML builds, asset setup, and audience segmentation and targeting
• Handle hands-on day-to-day operations for email marketing campaigns
• Perform testing and Quality Assurance (QA) on campaigns before launch, ensuring accurate tracking and cross-device/browser rendering
• Provide ad hoc support for push, in-app, and other lifecycle marketing campaigns
• Ensure Disclosures are correct and align with the Compliance

The Requirements

• Experience with Braze (preferred), Salesforce Marketing Cloud, Oracle, or similar platforms for email marketing campaigns
• Proficiency in HTML/CSS and Liquid (Shopify, Braze) for building and editing emails
• Experience with ClickUp or similar Project Management tools
• Basic understanding of audience segmentation and targeting for marketing campaigns
• Strong analytical skills and attention to detail
• Ability to work in EST

Nice to Have

• Experience with push and in-app messaging campaigns

 

Compensation Range: ₱75,000 to ₱80,000/month


We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!