Lifecycle Marketing Manager

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We're looking for a Lifecycle Marketing Manager to lead our Riders Lifecycle team and own the strategy that drives rider acquisition, activation, and retention.

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<title>About us</title>

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With over 200 million customers in 50+ countries, Bolt is one of the fastest-growing tech companies in Europe and Africa. And it's all thanks to our people.

We believe in creating an inclusive environment where everyone is welcome, regardless of race, colour, religion, gender identity, sexual orientation, national origin, age, or disability.

Our ultimate goal is to make cities for people, not cars, and we need your help to achieve this mission!

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<title>About the role</title>

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As a Lifecycle Marketing Manager, you'll manage a team of specialists, oversee 10,000+ automated communications across 50+ markets, and partner closely with our Marketing, Product, and Operations teams to make our outreach smarter and more impactful.

This is a high-ownership role for someone who combines strategic thinking with hands-on execution — someone who's as comfortable digging into campaign data as they are presenting a quarterly roadmap to senior stakeholders.

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<title>Main Tasks & Responsibilities:</title>
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• <point>Own the Riders lifecycle communication strategy across 50+ countries — covering acquisition, activation, and retention.</point>
• <point>Build quarterly roadmaps, align stakeholders on priorities, and keep the team focused on high-ROI work.</point>
• <point>Lead and mentor a team of Lifecycle Marketing Specialists, ensuring everyone is set up to grow.</point>
• <point> Oversee 10,000+ automated messages across copy, visuals, and targeting — and drive continuous improvement in performance and reachability.</point>
• <point>Own the experimentation framework and product tracking plan, pushing forward the developments your vertical needs.</point>
• <point>Create clear analytical visibility into Riders Lifecycle performance for leadership and cross-functional stakeholders.</point>

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<title>About you:</title>

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• <point>You have experience leading a small to medium team (up to 10 people).</point>
• <point>You have a background in lifecycle, CRM, or email marketing — ideally communicating to large, global audiences.</point>
• <point>You're a strong project manager with a track record of delivering complex, multi-market programmes, and an excellent communicator in English.</point>
• <point>You're data-driven: comfortable with numbers, campaign analytics, and understanding automation logic end-to-end.</point>
• <point>You know how to align multiple business stakeholders around a shared plan and priorities.</point>
• <point>You're familiar with customer engagement platforms like Braze, Iterable, or similar.</point>

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Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!

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<title>Why you’ll love it here:</title>

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• <point>Accelerate your professional growth with unique career opportunities.</point>
• <point>Enjoy a rewarding salary and stock options, knowing that as Bolt succeeds, so do you.</point>
• <point>Take care of your physical and mental health with our wellness perks.</point>
• <point>Celebrate 5 years at Bolt with a 1-month paid sabbatical to recharge.</point>
• <point>Connect with colleagues at annual company events and smaller team gatherings.</point>
• <point>Balance flexibility and in-person collaboration with our hybrid model, including at least 12 monthly in-office days.</point>

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<text>*Some perks may differ depending on your location and role.</text>
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