LEAD MANAGER, DIGITAL PLATFORM ANALYTICS (Adobe Reports & Analytics)

My client in Baltimore, MD is looking for a Manager to lead the charge on an initiative for the Target Program. This position would be working with Adobe Reports & Analytics in the Digital Marketing Division to run optimization test for 6 lines of business. Using analytics from websites on the customer experience to create tests to drive unique experience across all customers and potential customers visiting the pages.

Required Skills:

-Experience running optimization programs

-Analytics and Digital Target experience

-Adobe Reports and Analytics experience - Adobe Test and Targets, Adobe Cloud Marketing, Dynamic Tag Manager (DTM), Adobe Experience Manager, Adobe Work Bench / Insights

Nice to Have

Financial Industry experience

Understanding of Legal reviews and what test need to be run

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