Lead, Influence Operations & Planning

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Lead the department's strategic business development, identify new opportunities, expand clientele base and operations.

1. Strategic Planning and Campaign Development

- Develop KOL strategy aligned to brand objectives (Strategy deck)

- Design full-funnel influencer frameworks.

- Identify the right mix of Influencer Tiering and propose KOL samples.

- Translate marketing briefs into actionable influencer roadmaps.

- Craft campaign narratives and content directions.

2. Client Sourcing and Servicing

- Identify and develop new business opportunities.

- Lead client meetings and presentations.

- Manage timelines, expectations, and approvals between client and operation team.

- Primary point of contact throughout campaign lifecycle.

- Provide strategic counsel and operational updates.

- Handle crisis management and influencer risks.

3. KOL Strategy

- Oversee influencer identification and vetting.

- Ensure alignment with brand values and audience relevance.

- Negotiate usage rights and deliverables with the operation team.

- Monitor metrics (engagement quality, audience demographics).

4. Campaign Monitoring

- Create campaign timelines.

- Ensure content aligns with strategy.

- Track performance metrics (audience, reach and engagement)

5. Reporting and Insights

- Analise post-campaign reports (PCR) with the operation team and provide strategic insights

- Identify learnings for future campaigns

- Present PCR clearly to clientele

- Build benchmark database (CER, KOL Tier, Platform)

Required Skills and Experience

- Bachelor’s degree in Marketing, Communications, or related field.

- 5 to 8 years in Influencer Marketing.

- Strong understanding on Malaysia’s KOL landscape.

- Experience in handling mid to large brand budgets and campaigns.

- Experience with influencer marketing tools and analytics platforms.

- Creative mindset with an eye for compelling content.

REQUIREMENTS: