Lead Generation - Tibil Solutions pvt ltd

Role: Lead Generation / Sales Development Executive (B2B IT)

About the Role

We are looking for a proactive and target-driven professional to join our B2B IT sales team. The candidate will be responsible for generating qualified leads, conducting outbound outreach, and supporting the sales pipeline through research, prospecting, and lead qualification activities.

Key Responsibilities

Lead Generation & Prospecting

• Identify and generate new business leads in the IT services/solutions space
• Conduct outbound prospecting through:
  • Cold calling
  • Emails
  • LinkedIn outreach
  • Networking activities
• Research target companies and identify key decision-makers
• Build and maintain a strong pipeline of qualified prospects

Lead Qualification

• Interact with prospects to understand business requirements
• Qualify leads and identify potential sales opportunities
• Schedule meetings and demos for the sales team
• Maintain and update lead information in CRM tools like HubSpot or Salesforce

Market Outreach & Campaign Support

• Support lead generation campaigns through email, LinkedIn, and events
• Track outreach performance and campaign effectiveness
• Improve messaging, targeting, and engagement strategies regularly

Collaboration

• Work closely with sales and marketing teams for lead conversion
• Ensure smooth handover of qualified leads to the closing/sales team

Required Skills & Experience

• 3–4 years of experience in B2B lead generation or inside sales (IT industry preferred)
• Strong experience in:
  • Cold calling
  • Email outreach
  • LinkedIn prospecting
• Good communication and interpersonal skills
• Strong follow-up and persistence skills
• Experience using CRM and sales tools such as:
  • HubSpot
  • Salesforce
  • LinkedIn Sales Navigator

Key Performance Indicators (KPIs)

• Number of qualified leads generated
• Number of meetings/demos booked per month
• Conversion rate from lead to sales opportunity
• Outreach activity performance (calls, emails, LinkedIn responses)
• Pipeline contribution to sales team