Младший бренд менеджер по продукции с пониженным риском

Меняйте мир вместе с нами

В Филип Моррис Интернэшнл (ФМИ) мы приняли кардинальное решение построить бездымное будущее.Присоединяйтесь к нам, чтобы, внести свой вклад в историю уже сегодня, внедрять смелые идеи, создавать более совершенные решения и расти профессионально в самых разных направлениях. 

Change the world with us

At Philip Morris International (PMI), we have made a bold decision to build a smoke-free future.

Join us and become part of our transformation journey today. Bring your ideas to life, challenge the status quo, create better solutions, and grow professionally across a wide range of opportunities and career paths.

Your day-to-day responsibilities:

• Develop and execute marketing strategies for the Reduced-Risk Products (RRP) portfolio in line with local and regional business objectives.
• Plan, launch, and monitor marketing campaigns aimed at increasing sales, market share, and brand awareness.
• Support new product launches, including launch planning, cross-functional coordination, and execution of key project milestones.
• Analyze market trends, sales performance, competitive activities, and consumer behavior to identify opportunities and recommend portfolio development initiatives.
• Monitor the performance of marketing programs and adjust activities based on business results and market feedback.
• Prepare marketing presentations, business cases, and recommendations for local and regional leadership teams.
• Develop, produce, and oversee the quality of marketing materials, POSM, merchandising assets, retail equipment, and branded promotional items.
• Coordinate marketing initiatives and specialized consumer engagement activities for legal-age nicotine consumers.
• Collaborate closely with Commercial teams across Central Asia to ensure effective execution of marketing plans and achievement of commercial objectives.
• Plan and manage marketing budgets, monitor expenditures, and evaluate program effectiveness and return on investment.
• Work with market research agencies and internal insights teams to understand consumer behavior and identify market opportunities.
• Develop recommendations for brand and portfolio growth based on market analysis, consumer insights, and business performance.
• Manage relationships with marketing agencies, suppliers, and external partners, ensuring quality delivery and timely execution.
• Participate in supplier selection processes, tenders, and vendor performance evaluations.
• Collaborate with regional and global marketing teams to share best practices and leverage successful initiatives from other markets.
• Ensure all marketing activities comply with company policies, PMI Marketing Code requirements, and applicable legal and regulatory standards.
• Foster effective collaboration with Commercial, Procurement, Legal, Finance, and other internal stakeholders.
• Support the development of less experienced team members and contribute to a high-performance, collaborative team culture.

Who we are looking for:

• Bachelor's degree, preferably in Marketing, Economics, Business Administration, or a related field.
• Minimum 3 years of experience in Marketing, Brand Management, Advertising, or related functions.
• Experience in an FMCG or multinational company would be considered an advantage.
• Proven experience in developing and implementing marketing strategies and campaigns.
• Strong understanding of market analysis, sales performance, and consumer behavior.
• Experience managing projects and marketing budgets.
• Experience working with agencies and external vendors.
• Knowledge of brand management principles and new product launch processes.
• Fluent English, both written and spoken.
• Strong analytical, communication, and presentation skills.
• Ability to work effectively in a cross-functional and international environment.
• Results-driven mindset, proactive approach, and strong sense of ownership and accountability.

*Please note that a relocation package is not provided for this position.