IT Domain Architect MarTech & Personalization (f/m/div)

Do you want to shape the future of B2B digital marketing with AI-powered personalization and real-time customer journey orchestration? Join Infineon’s global IT & Digitalization team and help architect the next generation of marketing technology platforms that empower our customers – from agile startups to global leaders in decarbonization and digitalization – to bring their groundbreaking innovations to market faster. Infineon’s customers are shaping the future – developing technologies that power electric vehicles, enable smart factories, and accelerate the global shift to clean energy. As IT Domain Architect, your work will directly support these innovators by delivering smarter, faster, and more relevant digital experiences that help them succeed.

Job Description

As an IT Domain Architect for MarTech & Personalization, you will be responsible for designing and evolving the digital marketing (MarTech) architecture that powers Infineon’s B2B customer engagement. You will work on the IT Architecture for Customer Experience related applications in IT with focus on eMarketing and personalization across several channels (e.g., global web-presence, e-mails).

In your new role you will:

• Own the end-to-end architecture for marketing capabilities such as:
  • Journey Mapping
  • Campaign Creation Management
  • Real-Time Channel Orchestration
  • Personalization Engines
  • Next-Best-Action AI Models
  • Customer Experience
  • Analytics & Reporting
• Develop, maintain, and approve target architectures and roadmaps for system landscapes, including:
  • Customer Data Platforms (CDP)
  • Marketing Automation Platforms (MAP)
  • Consent Management Systems
• Adhere to Enterprise Architecture best practices, harmonizing and optimizing components and data assets across IT landscape of applications, data privacy, security, etc.
• Ensure conformance with architectural principles and non-functional requirements (NFRs)
• Assess and guide architecture demands at the epic level and co-create architecture artefacts with enterprise architects
• Drive innovation by identifying tech trends and business use cases in MarTech and Personalization domains
• Evaluate and evolve the current architecture from static, manually configured systems to dynamic, AI-driven, and automated solutions

You will collaborate with:

• Data Engineers & CDP Experts – to enable behavioral targeting and personalization
• Omnichannel Strategists & MAP Admins – to orchestrate delivery across all channels
• Enterprise Architects – to align with Infineon’s IT strategy and governance
• IT Product Owners, Tech Leads & Solution Architects – to ensure scalable implementation
• IT Security & Compliance Teams – to ensure data privacy and auditability
• IT Business Analysts & Project Managers – to translate business needs and manage delivery

Your Profile

As a true team player, you cooperate across boundaries, appreciate the contributions of other team members and respect their different attitudes and points of views. At the same time, you have a clear notion of how innovative IT solutions contribute to the commercial success of the company. In order to reach best results, you establish lasting relationships with your customers and listen actively to their thoughts and ideas. Furthermore, you know how to balance requirements with technical or legal possibilities – and you are able to show the added value of our available solutions.

You are best equipped for this task if you have:

• A degree in Computer Science, Information Systems, or a related field
• At least 5 years of experience in IT architecture, ideally in digital marketing, personalization or eCommerce in a B2B environment
• Proven experience with technologies such as:
  • Marketing Automation Platforms: Adobe Experience Cloud, Salesforce Marketing Cloud, Eloqua
  • Customer Data Platforms: Salesforce CDP & DataCloud, Adobe Real-Time CDP, Tealium, Segment, SAP CDP
  • Personalization & AI Tools: Adobe Target, Salesforce Einstein, Google Analytics, GenAI-based content generation
  • Consent & Tag Management: OneTrust, Tealium iQ, Google Tag Manager
  • Content & Product Management: Adobe AEM, Stibo, Contentful, SAP PIM
  • Customer Experience: Qualtrics, Hotjar
  • Ad-Tech Platforms: Search Ads 360, Google Ads, Microsoft Ads, various social media ad platforms
  • Integration Suites: SAP, Mulesoft, etc.
• Solid understanding of IT architecture frameworks such as TOGAF, Zachman, or similar
• Experience working in agile environments, collaborating closely with Product Owners, Delivery Leads, and cross-functional teams
• Strong understanding of data integration, AI/ML-driven marketing technologies, real-time orchestration, and campaign workflows
• Familiarity with B2B marketing KPIs and customer journey design
• Excellent communication and stakeholder management skills
• A proactive mindset with a passion for innovation and customer-centric design
• Experience in the semiconductor industry or in companies that are Infineon customers (e.g., automotive, industrial automation, IoT, or power electronics sectors) would be a plus
• Familiarity with campaign management workflows, journey mapping, and content tagging strategies
• Strong communication skills and the ability to work cross-functionally with marketing, IT, and data teams
• Fluency in English; additional languages are a plus

Please send us your CV in English



Contact:
    Cláudia Rodrigues, LinkedIn

#WeAreIn for driving decarbonization and digitalization.
As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.
Are you in?

- Welcome at Infineon Technologies Business Solutions in Porto! -

Infineon Technologies Business Solutions is a vibrant global hub, driven by diverse talents and an operational culture of excellence, in a privileged geographic location. The team of more than 25 nationalities works together in a dynamic, diverse and inclusive environment. We lead innovation and digital transformation, shaping the future of Infineon Technologies. At the heart of everything we do, people matter most. Our ultimate goal is to craft a unique experience for both our customers and employees.

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Together, Infineon Technologies Business Solutions will continue to shape the future, driving innovation and excellence for years to come

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