Influencer Campaign Manager (PGC Music) - TikTok

Description

About the Team
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.

The Influencer Campaign Manager at SoundOn will play a pivotal role in increasing SoundOn music's reach, engagement and consumption. The ideal candidate will have a strong background in creator and project management, helping to develop independent artists and ensure smooth execution of artist projects from discovery through distribution. This role is key to helping artists maximize their success by utilizing SoundOn’s powerful distribution and promotional tools within the TikTok ecosystem.

Responsibilities
- Form holistic marketing plan to provide promotion visibility and motivation for music partnership team's deal signing, by leveraging all possible promotional levers involving in-platform and off-platform activities.
- Design and execute influencer marketing plans. Work cross-functionally with A&R, Artist Partnerships and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok.
- Select and target the right segments of creators based on campaign needs. Specify campaign brief and design incentive plans to improve influencers' activeness on music promotion platforms. Identify and accumulate high-quality creators to improve campaign quality.
- Analyze campaign data to make decisions during the full-cycle track promotion, and take care of track performance and evaluate campaign ROI.
- Collaborate with product team to develop product-level solutions to improve creator participation and efficiency of creator marketing.

Requirements

Minimum Qualifications
- 3+ years experience in Digital Marketing Tech companies, Digital Marketing agencies, or MCNs.
- Good understanding of TikTok content ecosystem, influencer marketing and social media trends.
- Excellent data analytical skills and data-driven operations mindset.
- Ability to effectively collaborate cross-functionally and manage multiple tasks.
- Ability to plan and deliver on tight deadlines and pay outstanding attention to detail.

Preferred Qualifications
- Excellent communication and relationship building skills and project management skills.
- Grounded, result-driven and self-motivated.
- Experience of music promotion is a plus.