Hospitality Sales Manager, Arts & Entertainment

MARI is a global events and experiences company with a portfolio of premium live properties across sports, art, and entertainment. These include the Madrid and Miami Open tennis tournaments and Frieze, a leading voice in contemporary art, as well as Barrett-Jackson, the Premium U.S. Collector Car Auction Company. MARI delivers unforgettable live experiences that connect people, inspire audiences, and shape culture.

We’re looking for a driven and experienced Sales Manager to join our team, focusing on selling premium hospitality experiences across six of our flagship events within our Arts & Entertainment and Tennis portfolio.

The Hospitality Department is unlike any other, responsible for delivering outstanding experiences and generating revenue across some of London’s most iconic events. With a diverse range of live experiences spanning music, sport, culinary, and festive events, our team curates unforgettable hospitality moments for a wide variety of audiences.

Our current portfolio includes:

• Summer events: Giorgio Armani Tennis Classic, Taste of London, Hampton Court Palace Festival, and Blenheim Palace Festival

• Winter events: Hyde Park Winter Wonderland and Glide at Battersea Power Station

• Year-round experience: Lift 109 at Battersea Power Station

This is a 360° sales role encompassing lead generation, proactive sales, client account management, and hands-on delivery of hospitality at events. From Michelin-star dining packages at the Giorgio Armani Tennis Classic to bespoke Christmas party packages at Hyde Park Winter Wonderland, no two days are the same!

The ideal candidate will:

• Have a genuine passion for live events and hospitality sales

• Bring at least 3/4 + years of proven sales experience, ideally in events, hospitality, or a related industry

• Thrive in a fast-paced, client-focused environment

• Experience in managing and leadership

• Be confident managing the full sales cycle and building strong, lasting client relationships

This is an exciting opportunity to join a dynamic and high-performing team, working on some of the UK’s most loved events.

Key Responsibilities and Accountabilities:

• Maximise all potential revenue to achieve/exceed event targets.

• Ability to meet deadlines and work under pressure.

• Achieve and maintain high activity (over 40 dials a day – 5 effective calls)

• Achieve agreed weekly and monthly sales targets

• Manage a sales team to ensure team targets are hit for each event

• Arrange and attend meetings with potential new clients

• Proactively lead source from all other mediums

• Manage, develop and manage sales database including record of key contacts and sales communication

• Work closely with members of the sales team to develop ideas and approaches

• Report on sales activity and sales results on demand

• Contribute ideas to develop the event – read industry press, exploit knowledge to spot new opportunities.

• Ability to manipulate/translate visitor-marketing strategies/plans into exhibitor sales benefits.

• Maintain and update floor plan/sales sheets

• Ability to write sales mailers to the database

• Liaise with other internal departments/functions – marketing, operations, conferences, accounts, PR etc.

• Ability to act confident and articulate in meetings and at networking events

• Ensure re-booking process is implemented to achieve required targets

• Retain integrity of events by adhering to set processes and maintaining high yield

• Develop an in depth understanding of the market landscape

• Contribute ideas to develop the event – read trade press, knowledge to spot new opportunities

• Execute a consistent and well thought out sales communication schedule

• Able to take a brief, manage your own agenda and deliver on it without the need for reminders

• Ensure all agreed processes are adhered to and implemented with excellent attention to detail

• Create a customer care programme to maintain strong relationships, ensure excellent on-site delivery, and drive show loyalty

Key Results Areas

• All personal targets are achieved and exceeded

• Manage members of the sales team to ensure their targets are met (weekly, monthly, and yearly)

• All lead show targets are achieved and exceeded

• All communication is answered within the agreed timeframes

• All clients have a dependable and personal service

• All development responsibilities are delivered to set performance targets

• You are an active contributor to the entire sales team

• Creative thinker, able to enhance the event content through unique ideas and develop sponsorship-level client relationships

• Comprehensive knowledge of the campaign with weekly and monthly accurate sales forecasting

You will have the following strengths

• Demonstrable/established experience in sales/ event sales

• High IT competency; knowledge and experience of all Microsoft Office programmes

• Excellent telesales experience and results

• Experience in sales planning

• Experience in managing sales teams

• Organised with high attention to detail

• Excellent communication skills, both written and verbal

• Commercially aware yet customer-focused

• Able to work and deliver under pressure

• Ability to deliver results through others

• Initiative and solution-led thinking

Working Conditions:

• The work location is Chiswick Park, London.

• This is a permanent contract.

• Working hours are 9-5 pm.

• Occasional weekend work where you may be required to travel to events, such as Taste of London or Hampton Court Palace Festival.

• Occasional outside of event travel, there will be a requirement to travel for meetings as part of the role.