Head of YouTube Primary Research and Insights

About the Job

The YouTube Business Go-To-Market team is responsible for driving all go-to-market functions for YouTube, including strategy and business operations, analytics and data science, partnership enablement, and product activation. The team shapes go-to-market priorities to accelerate growth and resource the business accordingly, enhancing skills and capabilities to support execution of business priorities, driving efficiency across business operations, and building excellent infrastructure and tooling. This team combines strategic, operational, and problem-solving skills with a pragmatic sense of how to get things done and drive change across a global organization.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $230000 - $321000 (USD) + 25% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Lead high-stakes consumer research and mixed-method studies (conjoint, surveys, focus groups) to define YouTube’s content acquisition, product prioritization, and business generation strategies.
• Build robust financial models and conduct scenario and sensitivity analyses to evaluate business outcomes and mitigate risks for new initiatives.
• Analyze complex data sets to identify actionable trends, translating raw qualitative and quantitative insights into clear, data-driven business opportunities.
• Deliver strategic recommendations and thought leadership to VP- and Director-level stakeholders across YouTube Music, Media, Product, and Engineering verticals.
• Manage and mentor a team of analysts and researchers, driving execution excellence and upholding rigorous quality standards across all projects.

Qualifications

Minimum qualifications:

• Bachelor's degree in Engineering, Math, Quantitative Science, or related technical field, or equivalent practical experience.
  
• 13 years of experience working in data analytics, consulting, data science, engineering, or a technical operations role.
  
• 13 years of experience in statistical problem solving and analyzing data sets using SQL or comparable coding language (e.g. Python, R, Java, C++).
  
• 5 years of experience managing a team.
  

Preferred qualifications:

• Master's degree in a quantitative field (e.g., Statistics, Computer Science, Engineering, Mathematics, Data Science, etc.).
  
• Experience influencing senior leadership on analytical decision making.
  
• Experience in data analysis, with the ability to solve problems in complex, fast-moving, and ambiguous business environments through excellent data intuition and business acumen.
  
• Experience ideating and designing end-to-end consumer-focused surveys and mixed-method research, with a proven ability to report results and strategic insights to senior leadership.
• Ability to effectively communicate analysis and recommendations across a wide range of non-technical audiences.
  

Additional Information

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.