Head of Subscriber Acquisition, Apple TV

The people here at Apple don't just create products — they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. We are seeking an experienced and data-driven Head of Subscriber Acquisition to lead customer growth across our streaming business. This executive will be responsible for developing and executing acquisition strategies that drive high-quality subscriber growth while maximizing lifetime value and overall business profitability.

Description

Reporting to the head of growth for Apple TV, this leader will oversee a multidisciplinary team spanning performance marketing, channel optimization, growth analytics, and acquisition product management. The ideal candidate combines deep expertise in digital marketing with a strong understanding of subscription economics, customer behavior, experimentation, and growth product development.

Minimum Qualifications

12+ years of experience in growth marketing, performance marketing, subscriber acquisition, or related disciplines.
5+ years of leadership experience managing high-performing teams.
Proven track record driving large-scale customer acquisition for subscription-based, streaming, direct-to-consumer, or digital businesses.
Deep understanding of acquisition economics, including CAC, LTV, retention, payback, and profitability metrics.
Experience managing significant media budgets and delivering measurable business outcomes.

Preferred Qualifications

Experience within streaming, media, entertainment, technology, or subscription businesses.
Strong understanding of acquisition funnel optimization and growth product management.
Familiarity with experimentation platforms, attribution methodologies, and advanced measurement techniques.
Experience leading cross-functional initiatives involving Product, Engineering, Analytics, and Marketing teams.