Head of Sales and Business Development

Tomax is a global EdTech company developing advanced technology for the Higher Education market. With an experienced team in Israel and a growing US presence, we are scaling our American operations and looking for a senior sales leader to drive our next phase of growth.

As Head of Sales & Business Development, you will be the senior owner of all sales and business development activity in the US market. This is a strategic and hands-on role- building a scalable sales operation, recruiting and leading a local team, and forging meaningful partnerships with Higher Education institutions across the country.

Responsibilities

• Build the US sales infrastructure from the ground up- processes, tools, and Sales Playbook
• Recruit, onboard, and manage a high-performing local sales team
• Own revenue targets and full accountability for US market performance
• Develop and manage a robust pipeline with Higher Education institutions
• Collaborate closely with company leadership in Israel on strategy and resources
• Identify new business opportunities and strategic partnerships
• Represent Tomax at industry conferences, events, and forums

Requirements

• 7+ years of B2B tech sales experience
• Proven track record of building sales teams from scratch- recruiting, training, and managing
• Specific experience in the US market- deep understanding of American business culture, procurement processes, and key stakeholders
• Strong familiarity with the US Higher Education market
• Experience building Sales Playbooks and scalable sales processes
• Proven technical aptitude- ability to understand complex platforms in depth, lead technical conversations with diverse stakeholders, and translate technical capabilities into business value
• Advanced CRM proficiency (Salesforce, HubSpot, or similar) at the configuration level- pipeline setup, workflow design, reporting, and performance tracking
• Experience in a startup or high-growth company environment
• Native-level English- required
• Native-level Hebrew- required
• Familiarity with SaaS products in the education sector- Nice to have
• Experience working with international companies / HQ outside the US- Nice to have
• An established network within the US Higher Education market- Nice to have
• Experience leading enterprise-level deal negotiations- Nice to have