Head of Marketing / CMO

Location: New York, NY

Company Overview

Our client is a leading provider of access to crypto through simple and easy-to-use products. Our mission is to build bridges into the world of cryptocurrency by creating DeFi accessibility through traditional financial standards. With offices in Zurich, London, and NYC, over $6.8B under management, and 13 exchanges currently supported using our proprietary technology, we are primed for significant growth.

About the Role

We are seeking a Head of Global Marketing to develop and execute our global marketing strategy, driving sales and propelling our brand by bridging TradFi and DeFi.

Strategic Planning and Vision

• Work cross-functionally to map out our marketing vision and business needs

• Drive marketing strategy and develop strategic marketing plans

• Develop and execute a cohesive brand strategy globally

• Partner with distribution and leadership to define go-to-market strategy

• Conduct market research and competitor analysis to identify industry trends and opportunities

Team Management

• Mentor and lead a high-performing marketing team

• Provide strategic guidance to the product marketing team

• Collaborate with global sales and service leadership to align marketing efforts with revenue goals

Infrastructure Operating Models

• Develop and implement an efficient and scalable operating model

• Lead company-wide roll-outs for content management, campaigns, and product launches

Requirements

• At least 8+ years of experience in the finance industry, preferably in asset management marketing

• Proven track record of success in developing and executing impactful marketing strategies

• Experience finding differentiated and scalable solutions in the industry

• Global business experience with strong industry connections and credibility

• Experience building and managing teams across marketing specialties

• Data-driven approach to decision-making and campaign optimization

• Exceptional leadership and team management skills

• Ability to quickly grasp complex concepts and stay ahead of industry trends