Head of Brand

Your mission

As Head of Brand, you’ll own how Insify shows up in the world. That means brand strategy, positioning, and voice across all markets and translating all of it into work that moves real metrics: unaided brand recall, organic demand, and the trust SMEs feel before they ever hit our funnel. 

You’ll partner with the management team, Growth, Product, Ops and Design. In a year, success looks like Insify being the brand European SMEs name first when they think about business insurance.

In particular, you will:

Set the brand strategy: positioning, narrative, and voice across all markets

Work with a small team of writers, designers, and content managers who turn that strategy into work, and set the bar for what high ownership looks like inside marketing

Become a deep product expert across all markets, and bring that product knowledge into every brand and creative decision

Own brand health metrics (unaided awareness, consideration, perception) and report on them

Shape how Insify shows up across every surface: site, ads, product, claims comms, office

Run brand campaigns from insight to measurement, making every euro count. Bring scrappy alternatives to expensive proposals, and negotiate hard with vendors

Own external agency relationships from briefing through delivery, with clear ownership, defined check-ins, and early escalation when things slip

Be the first reader on every customer-facing concept, making sure brand judgment and audience sensitivity are right before anything ships

Partner on positioning and messaging that actually converts

Build the rituals that keep the brand sharp as we hire

This role is a strong fit if you:

Have 8+ years in brand, with experience leading brand at a consumer or SME-facing company that grew fast

Have taken a brand from scrappy to credible, and can show the work: campaigns, identity systems, narrative shifts

Are willing to go deep on our insurance product. Brand work without product fluency stays on the surface, and we don't want surface

Drive forward proactively rather than reacting to requests. You set the pace for the team, not the other way around

Have taste and audience judgment. You can tell the difference between a concept that's bold and one that risks being misread by the customer, before it ships

Process feedback strategically. You absorb it fully, apply it across surfaces, and come back with a sharper concept rather than a smaller fix

Are scrappy and commercially savvy. You bring the lower-cost alternative to the table before someone has to ask

Write well. You can edit a tagline, draft a manifesto, and brief a designer in the same hour

Have run brand campaigns with real budgets and can talk fluently about media, measurement, and creative quality

This role is not for you if:

We believe clarity saves everyone time.

You are looking for a strict 40-hour work week

You need fully defined scopes and stable priorities to perform well

You prefer staying high-level and avoiding hands-on execution

You expect long ramp-up periods before taking ownership

You’d rather execute someone else’s brand vision than set the direction yourself