GTM Strategy & Analytics Manager
AppZen, Inc.
Apply to this jobWe’re looking for a strategic, data-driven GTM Strategy & Analytics Manager to lead the modeling, forecasting, and analytics that power our go-to-market strategy. This senior role operates at the intersection of Sales Operations, Strategic Finance, and GTM Planning. You’ll partner closely with Sales, Finance, and Executive leadership to build models, develop strategic revenue forecasts, and deliver insights that shape how the business invests, executes, and grows.
If you thrive on turning data into strategy — and strategy into action — this role is for you.
What You'll Do:
- Own day-to-day administration, configuration, and optimization of Salesforce CRM.
- Translate business requirements into scalable Salesforce solutions (objects, fields, flows, validation rules, automation)
- Design and improve GTM workflows (lead routing, pipeline stages, forecasting logic, approvals)
- Revenue Forecasting: Own and refine the company’s strategic revenue forecasting modeling — integrating pipeline, conversion, and productivity metrics to deliver accurate, actionable insights for leadership.
- Financial & GTM Modeling: Build dynamic models to support capacity, coverage, productivity, quota setting, and long-range revenue planning.
- Strategic Finance Partnership: Collaborate with Finance on headcount, bookings, and investment planning to align GTM and financial strategies.
- Forecast Inspection & Analysis: Lead forecast and pipeline deep-dives to assess health, risk, and upside scenarios.
- Executive Insights & Scenario Analysis: Deliver executive-ready analyses and reviews that drive investment and resource allocation decisions.
- Performance Visibility: Build and maintain dashboards that track revenue, productivity, and pipeline performance against strategic goals.
- Data Infrastructure & Systems: Partner with GTM Systems and RevOps teams to enhance data accuracy and leverage Salesforce CRM Analytics (Tableau CRM) and other BI tools for scalable analytics.
What You'll Bring
- 7–8 years of experience in Sales Operations, GTM Strategy, or Strategic Finance, ideally within a SaaS or high-growth tech environment.
- Proven ability to build in Salesforce environments (sandbox → production).
- Advanced analytical and financial modeling skills; strong command of revenue forecasting, scenario modeling, and financial planning.
- Deep proficiency in Excel/Google Sheets; experience with Salesforce CRM Analytics (Tableau CRM) or other BI tools (e.g., Looker, Power BI, Tableau).
- Strong understanding of GTM and financial performance metrics — pipeline coverage, bookings, ARR growth, productivity, and margins.
- Proven ability to translate complex data into clear insights and strategic recommendations for senior leadership.
- High attention to detail, intellectual curiosity, and the ability to operate independently with a strategic, business-first mindset.
Compensation (from employer):
160000–190000 USD per year
Summary
Lead analytics and modeling for GTM strategies, forecasts, and insights in SaaS.
Job title
GTM Strategy & Analytics Manager
Experience level
7-8 years
Minimum experience
7+ years exp
Industry
software
Location requirements
remote - east coast; remote work allowed
Salary
$160k–$190k
Visa sponsorship
H-1B sponsor history
Management role
No
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
Unknown location