GTM Manager (NA)

The GTM Manager for North America is responsible for enabling efficient, scalable, and data-driven commercial operations across the region through the execution and continuous improvement of the organization's Go-to-Market strategy. Partnering closely with Sales, Marketing, Customer Success, Finance, Revenue Operations, and senior business leaders, this role serves as both a strategic facilitator and operational leader, driving cross-functional alignment, accountability, and measurable business outcomes. 

The successful candidate will coordinate GTM initiatives, establish and manage a structured operating cadence, support strategic planning, and ensure consistent execution against growth objectives and market opportunities. This role plays a critical part in embedding GTM best practices, enhancing CRM adoption, leveraging TAM/SAM data, and delivering actionable insights that optimize revenue performance across North America. 

Key Responsibilities: 

Go-to-Market Planning & Execution 

• Support the development, implementation, and measurement of the North America Go-to-Market strategy. 

• Establish and maintain a structured GTM operating cadence across the region. 

• Coordinate and co-chair weekly GTM meetings alongside regional sales leaders. 

• Partner with business leaders to develop, monitor, and execute strategic growth plans. 

• Facilitate alignment across sales, marketing, customer success, finance, and operations teams. 

• Drive adoption of GTM best practices and ensure consistency of execution across business segments. 

• Monitor progress against initiatives, document action items, and proactively follow up to ensure accountability and delivery. 

• Champion CRM best practices, including utilization of TAM (Total Addressable Market) and SAM (Serviceable Addressable Market) data to support planning and execution. 

• Act as the central point of coordination for multiple GTM workstreams and strategic initiatives. 

Commercial Leadership & Stakeholder Management 

• Partner with senior sales leaders responsible for North America's key business segments to support strategic planning and execution. 

• Build strong relationships across the organization and influence without direct authority. 

• Drive ownership and accountability among stakeholders through clear governance, reporting, and action tracking. 

• Facilitate productive discussions that align priorities, identify obstacles, and accelerate decision-making. 

• Support change management efforts and operational transformation initiatives across the commercial organization. 

Analytics & Reporting 

• Build, maintain, and enhance GTM dashboards, KPIs, scorecards, and reporting frameworks. 

• Support Quarterly Business Reviews (QBRs) and executive business reviews. 

• Deliver actionable insights and recommendations to leadership teams using commercial and operational data. 

• Conduct market opportunity analyses, including TAM/SAM assessments, territory opportunity analysis, and segmentation reviews. 

• Monitor performance trends and identify opportunities to improve revenue outcomes. 

• Support annual planning and forecasting processes through bottom-up analysis and data-driven recommendations. 

Operational Excellence 

• Establish repeatable processes and frameworks that improve commercial execution. 

• Create and maintain GTM templates, governance structures, and operating procedures. 

• Identify process gaps and lead continuous improvement initiatives. 

• Support the integration and adoption of new business units, teams, or acquired organizations into the GTM framework when applicable. 

Qualifications: 

Required

• Bachelor's degree in Business, Marketing, Finance, Economics, or a related discipline. 

• Experience in Go-to-Market Operations, Revenue Operations, Sales Operations, Business Operations, Sales Enablement, Strategy, or Program Management. 

• Strong commercial acumen with the ability to connect operational activities to business outcomes. 

• Proven experience managing complex, cross-functional initiatives and multiple concurrent workstreams. 

• Strong analytical and problem-solving skills with experience translating data into actionable recommendations. 

• Experience working with CRM platforms (Salesforce preferred) and reporting tools. 

• Exceptional stakeholder management and communication skills. 

• Ability to influence and drive accountability across senior leadership teams without direct reporting authority. 

Preferred 

• Experience supporting commercial organizations within SaaS, technology, PropTech, or enterprise software environments. 

• Experience developing GTM programs and operating frameworks at regional or global scale. 

• Understanding of market analysis, territory planning, TAM/SAM methodologies, and revenue operations processes. 

• Experience facilitating executive-level business reviews and planning activities. 

• Familiarity with sales enablement methodologies and change management practices.