Growth Marketing Manager for GCash Jr and Strategy

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

The Growth Marketing Manager for GCash jr. and Strategy, is responsible for revenue and GTV growth, driving digital finance adoption for key segments like the youth and over-all Strategy for B2C Growth Marketing, by leveraging consumer insights to craft, execute, and optimize data-driven Go-to-Market strategies. Furthermore, this role involves leading cross-functional teams to achieve revenue and user growth KPIs, develop relevant consumer and customer insight based campaigns that influence behaviors, effectively managing marketing budgets, and continuously building programs and campaigns to serve our users and grow the business. 

Additionally as the Head of B2C Growth Marketing as the Head of Strategy, the role contributes to the whole organization by helping develop and execute strategic processes and programs that elevate total B2C Growth to higher levels of business performance & capability, improving operational workflows for the whole B2C Growth Marketing Team The Role is key to deliver growth, improved performance, and improved systems for the business and effectively serving our users needs.

You will be responsible for the following:

The Growth Marketing Manager for GCash jr. and Strategy will lead the exciting task of building and executing the vision, strategy, roadmap, and campaigns for the following:

GCash Jr: 

Develop over-all vision, strategy, campaigns and  programs and campaigns to serve the Youth toward building Financial Empowerment, by building their digital financial habits to effectively manage their finances.

Strategy:

As the Head of B2C Growth Marketing Strategy, helping develop and execute strategic processes and programs that elevate total B2C Growth to higher levels of business performance & capability, improving operational workflows for the whole B2C Growth Marketing Team The Role is key to deliver growth, improved performance, and improved systems for the business and effectively serving our users needs.heads the strengthening, improvement, development, and execution over-all B2C Growth Marketing Processes and Programs to improve organizational, team, and business performance.

Go-to-Market & Revenue Delivery

Lead the development & execution of the  Go-to-Market , through leading cross-functional towards to deliver and execute the programs that support the growth strategy

Insighting,  Performance & Optimization

Define and track product KPIs, build, develop, execute and optimize programs  linked to improving the relevant KPIs

Lead teams & nurture talent 

Collaborate with cross-functional teams, including Product Management, B2B Growth Marketing, Trade Marketing, Finance, MarComm, DX, Performance Marketing, Marketing Strategy & Insights, AdTech, and CRM, ensuring that they are carrying out their expected roles & responsibilities to achieve KPIs, managing any differences in culture, practices, and preferences 

Leadership & Stakeholder Management

Build, mentor, and scale a high-performing B2C growth marketing and cross functional team

We are looking for the following:

At least 7 years experience in Brand Marketing and Management

At least 5 years exposure to and collaboration with Cross-functional Teams: Trade Marketing, Media, Creatives, PR, Social/Digital Marketing, Activations/Events

At least 2 years experience as a People Manager

At least 2 years experience in Trade Marketing and specifically, General Trade and Sari-Sari Stores work experience is an edge

With experience in Consumer insights-driven and can develop communications that convert

With experience in Strong Brand & Campaigns creation and Project Management skills

With strong problem-solving experience with bias for action

With strong interpersonal skills and resourcefulness, with influencing skills

Experience as excellent communicator in written, verbal, and presentations

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package