Greater China Lead, Digital Experience, Apple Store Online

Shanghai Until 9/22/2026 12+ years exp First posted July 24, 2026 Last posted July 24, 2026
Job description

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a Digital Experience Strategist - Greater China, to help us do extraordinary things. The Digital Experience and Merchandising (DE&M) team defines, develops and delivers an exceptional shopping experience for Apple Store Online customers across all of our digital platforms. This role will lead the digital experience team and will define, develop and execute innovative digital shopping experiences for Apple Store Online flagship stores on eCommerce Marketplaces and Social platforms.

Description

The ideal candidate brings a proven track record of delivering innovative shopping experiences for a premium, global brand. You will play a significant role in defining the marketplace and social commerce experiences that distinguish official Apple digital stores as the top destinations for shopping Apple products. Collaborating with Creative Designers, Product Management, and other business stakeholders, you will define the customer journey, content strategy and ongoing optimization and enhancement plans to ensure a seamless, performant and engaging shopping experience.

Minimum Qualifications

12+years demonstrated experience defining and developing consumer facing digital shopping journeys, or e-commerce experience for a premium global brand
Team management experience with proven leadership capabilities
Deep knowledge of regional retail industry trends, marketplaces and social platforms including AliPay, WeChat, Tmall, Douyin etc.
Demonstrates Apple’s values of inclusion and diversity.
Fluent in both English and Chinese (Mandarin).

Preferred Qualifications

BA/BS in related field or MBA
Exceptional ability to problem solve, develop creative solutions, and demonstrate.
Experience working closely with creative and UX teams to create innovative customer experiences and define shopping journeys.
Exceptional communication, storytelling, and presentation.
Self starter with proven ability to influence across teams to drive innovation and results.
Adept at building collaborative bridges and fostering relationships with cross functional and global teams, in addition to flexibly adapting to feedback.

About this role

Summary

Lead digital experience team, define and optimize Apple Store online shopping journeys.

Job title

Greater China Lead, Digital Experience, Apple Store Online

Experience level

12+ years

Minimum experience

12+ years exp

Industry

retail

Location requirements

Shanghai, onsite, no remote work allowed

Salary

Not specified

Management role

Yes

Skills & keywords

Required skills

digital shopping journeysteam managementmarketplace trendssocial platformsbilingual (English, Chinese)

Preferred skills

creative solutionsUX collaborationstorytellinginfluence and leadershipcross functional teamwork

Specializations

e-commercedigital experiencesocial commercecustomer journeyteam management
Locations

Structured locations inferred from the posting.

Shanghai, China

On-site City