Graphic Designer (Digital)
Lovepop
Apply to this jobAs Graphic Designer (Digital), your mission is to produce high-performing creative assets for
Lovepop’s digital marketing channels — primarily Email Marketing and Acquisition Ads
(Facebook, Instagram, TikTok) — while supporting PDP, storytelling, and packaging design as
needed.
Accountabilities
- Design weekly email campaigns: newsletters, promotional emails, automation flows
(welcome series, abandoned cart, post-purchase) - Ensure email assets are fully responsive across all devices (desktop, mobile, tablet)
- Adhere to Lovepop brand guidelines while optimizing for KPIs: Open Rate (OR), Click-
through Rate (CTR), Conversion Rate (CVR) - Collaborate with the Email Marketing Specialist on A/B testing of thumbnails, subject
visuals, and CTA designs - Design ad creatives for Facebook, Instagram, and TikTok (static + carousel + simple
motion) - Produce multiple variations per campaign for A/B testing (5-10 versions/campaign)
- Track performance data and iterate based on insights from the Performance Marketing
team - Maintain regular creative refresh cycles to combat creative fatigue
- Support design of Product Detail Page visuals and landing pages as needed
- Create storytelling assets in partnership with Marketing and Content teams
- Backup for the Graphic Designer (SAS/Print) on packaging or catalog production when
needed - Ensure brand consistency between digital and print assets
1. Email Marketing Assets (40-45% of time)
2. Acquisition Marketing Creatives (35-40% of time)
4. Packaging & Catalog Support (5-10% of time)
Qualifications
- 1-3 years of graphic design experience in e-commerce, agency, or brand environments
(B2C preferred) - Strong proficiency in Adobe Suite: Photoshop, Illustrator, InDesign
- Strong proficiency in Figma for collaborative design and prototyping
- Portfolio demonstrating clear capability in email design and performance marketing
creatives - Basic understanding of performance metrics (CTR, CVR, ROAS) and how design
impacts them - Strong English reading and writing skills to collaborate with our Boston team
- Hands-on experience with AI & automation tools in workflow: Magnific, Adobe
Firefly, N8N, or equivalent — as we are actively building an AI-driven workflow - Experience working with international brands or the US market
- Basic motion design capability (After Effects, Canva motion, or CapCut)
- Aesthetic sensibility for paper art, craft, or lifestyle/gifting brands
- Mentoring potential (with growth path to Senior Designer in Phase 2)
Summary
Design digital marketing assets for email, ads, pages, and packaging to boost performance.
Job title
Graphic Designer (Digital)
Experience level
1-3 years
Minimum experience
1+ years exp
Industry
retail
Location requirements
Da Nang City, Vietnam, remote work allowed
Salary
Not specified
Management role
No
Required skills
Preferred skills
Specializations
Structured locations inferred from the posting.
Da Nang, Hải Châu District, Da Nang, Vietnam