Job Description

To take responsibility for planning, executing, and optimising paid campaigns of the Internal Internet Capability and is also responsible for: data, tech, AI and campaign execution within their stickers in the respective channels.

This requires cross functional collaboration with several BU’s and teams in FRG, for the end-to-end data and campaign flows into and from Internet Capability.

Hello, Google Marketing Platform Technical Specialist

Join our Digital Marketing and Internet Capability team, where you'll work with innovative professionals to deliver data-driven digital campaigns that drive customer engagement, business growth, and measurable results. 

The Google Marketing Platform Technical Specialist is responsible for implementing well maintained tacking capabilities while leveraging data, technology, and AI to maximise outcomes. This role partners closely with multiple business units and specialist teams to ensure seamless tacking capability across channels. 

Purpose of the Role 

The purpose of this role is hands-on executor of day-to-day tag management and tracking operations. Maintenance of marketing tags across GTM containers, ensuring accurate data collection for media and analytics teams while adhering to consent and governance standards.  

Key Responsibilities 

• Deploying standard GA4, Google Ads, and media vendor pixels inside GTM containers using out-of-the-box templates and basic triggers. 

• Using GTM Preview Mode, Google Tag Assistant, and browser Developer Console to troubleshoot broken tracking tags, missing trigger events, or firing discrepancies. 

• Mapping custom events (e.g., CTA clicks, video views, form fills) to standard dataLayer pushes requested by media or marketing teams. 

• Performing routine container cleanup, auditing unused tags, ensuring tag naming conventions are followed, and verifying conversion counts match ad platform reporting. 

• Ensuring basic Google Consent Mode is applied to tags and firing according to permission states. 

Optimisation & Innovation 

• Collaborate with performance, strategy, and data teams to improve results. 

• Landing page testing. 

• Leverage emerging technology, automation, and AI-driven solutions. 

Stakeholder Collaboration 

• Partner with cross-functional teams to deliver successful tracking capability. 

• Maintain effective communication with internal team to achieve and maintain solid performance and outcomes. 

• Build strong relationships with other internal teams and external stakeholders. 

You Will Be an Ideal Candidate If You: 

• Grade 12
• Preferred qualification is a Degree in Information Technology, Computer Science, Marketing Technology, or related field. 

• 3–5 years relevant experience in Digital marketing technology, tag management, or front-end web development. 

• Are proficient in Google Analytics and digital reporting tools. 

• Possess strong analytical, problem-solving, and stakeholder management skills. 

• Have an interest in data, technology, and AI-driven marketing solutions. 

• Experience with Firebase Analytics 

• Have an understanding of MMPs 

• Experience with BigQuery / SQL skills 

We Can Be a Match If You Are: 

• Customer-focused and results-driven. 

• Passionate about digital marketing and innovation. 

• Analytical and data-oriented. 

• Collaborative and able to work across multiple teams. 

• Adaptable in a fast-paced digital environment. 

• Committed to continuous learning and improvement. 

Why Join Us? 

You'll have the opportunity to work at the intersection of digital marketing, data, technology, and AI, helping shape high-impact customer experiences. Join a team that values innovation, collaboration, and excellence while empowering you to make a meaningful impact every day. 

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Important Closing Date Note

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

15/08/26