Global User Growth Lead

Coins.ph

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Shanghai, China hybrid Until 8/23/2026 First posted March 22, 2025 Last posted March 22, 2025
Job description

Responsibilities

  • Defining and evolving a standardized global marketing/growth experiment affiliate framework across relevant marketing channels growth, responsible and service for the general market strategy and growth goal.
  • Mapping out global affiliate marketing/growth strategy initiatives and experiments for the relevant motion, pulling out key insights of crypto industry analysis.
  • Involving and working closely with CEO, the marketing team and other relevant teams such as product/Operation etc.
  • Lead the new products growth and drive a high volume revenue growth, sign up affiliate marketers in top regions we identified.
  • Responsible for global expanding growth channels, including evaluating and expanding new online and offline channels in regions such as EU regions, some key asian countries.
  • Manage and supervise the company’s global affiliate expense budget, ensuring the ROI of Global marketing.

Requirements

  • Over 5 years of experience in finance/crypto industry with hands-on experience and resources of key clients, affiliate in top regions KR, VN, JP, TR and others.
  • Bachelor degree or above in marketing major or relevant equivalent majors.
  • Demonstrate deep understanding of crypto industry and being sensitive about market with strong market analysis skill.
  • Proficient in creating promotional plans and using various promotion methods.
  • Fluent in English is a must.
  • Proven track record of leading and managing successful teams.
About this role

Summary

Lead global marketing and growth strategies, manage affiliate channels, and drive revenue in crypto sector.

Job title

Global User Growth Lead

Experience level

5+ years

Industry

finance

Location requirements

Shanghai, China; remote work not specified

Salary

Not specified

Management role

Yes

Skills & keywords

Required skills

market analysisaffiliate marketingbudget managementteam leadershipcrypto industry

Preferred skills

channel expansionpromotional planningEnglish fluency

Specializations

growth marketingaffiliate marketingcrypto industrymarket analysischannel expansion
Locations

Structured locations inferred from the posting.

Shanghai, China

Hybrid City
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