Global Trade & Shopper Marketing Lead (m/f/d)
Miele CH (VG CH)
Apply to this job Gütersloh Until 8/22/2026 First posted March 18, 2026 Last posted March 28, 2026
Job description
Your Responsibilities
- In close collaboration with both marketing and sales functions, you develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities
- With a strong focus on scalability and relevance, you design global frameworks and guidelines that ensure consistent execution across channels and markets
- Based on shopper insights, performance data, and market trends, you steer campaign optimization and strengthen excellence at the point of sale
- In partnership with key retail customers, you contribute your expertise to integrated marketing initiatives and long-term growth plans
- As the global interface between headquarters and regional teams, you drive collaboration, best-practice sharing and continuous improvement
What We Are Looking For
- You bring a completed university degree in business administration, marketing or a related field
- You contribute significant experience in Trade & Shopper Marketing within an international retail or consumer-focused environment
- You demonstrate strong analytical skills that translate insights into clear and actionable strategies
- You show an entrepreneurial mindset with strong ownership and a consistent focus on consumer and shopper needs
- You communicate confidently in English and German, collaborate effectively across cultures, and show willingness to travel internationally
About this role
Summary
Develop and execute global trade and shopper marketing strategies with cross-cultural collaboration.
Job title
Global Trade & Shopper Marketing Lead (m/f/d)
Experience level
significant experience
Industry
retail
Location requirements
Gütersloh, no remote work listed.
Salary
Not specified
Management role
No
Skills & keywords
Required skills
business administrationmarketinganalytical skillsEnglishGerman
Preferred skills
None specified
Specializations
trade marketingshopper marketinginternationalconsumer insights
Locations
Structured locations inferred from the posting.
33 Gütersloh, Germany
On-site City
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