Global Trade & Shopper Marketing Lead (m/f/d)

Miele CH (VG CH)

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Gütersloh Until 8/22/2026 First posted March 18, 2026 Last posted March 28, 2026
Job description

Your Responsibilities   

  • In close collaboration with both marketing and sales functions, you develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities
  • With a strong focus on scalability and relevance, you design global frameworks and guidelines that ensure consistent execution across channels and markets
  • Based on shopper insights, performance data, and market trends, you steer campaign optimization and strengthen excellence at the point of sale
  • In partnership with key retail customers, you contribute your expertise to integrated marketing initiatives and long-term growth plans
  • As the global interface between headquarters and regional teams, you drive collaboration, best-practice sharing and continuous improvement

What We Are Looking For   

  • You bring a completed university degree in business administration, marketing or a related field
  • You contribute significant experience in Trade & Shopper Marketing within an international retail or consumer-focused environment
  • You demonstrate strong analytical skills that translate insights into clear and actionable strategies
  • You show an entrepreneurial mindset with strong ownership and a consistent focus on consumer and shopper needs
  • You communicate confidently in English and German, collaborate effectively across cultures, and show willingness to travel internationally
About this role

Summary

Develop and execute global trade and shopper marketing strategies with cross-cultural collaboration.

Job title

Global Trade & Shopper Marketing Lead (m/f/d)

Experience level

significant experience

Industry

retail

Location requirements

Gütersloh, no remote work listed.

Salary

Not specified

Management role

No

Skills & keywords

Required skills

business administrationmarketinganalytical skillsEnglishGerman

Preferred skills

None specified

Specializations

trade marketingshopper marketinginternationalconsumer insights
Locations

Structured locations inferred from the posting.

33 Gütersloh, Germany

On-site City