Global Business Product Manager – AIGC Multimodal Content Understanding

Description

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.

The TikTok Ads Product Creative AI team is seeking an experienced Product Manager who has a deep understanding of the online advertising industry and advertisers' needs, including experience in creative development, media acquisition, and advertising optimization This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape.

Responsibilities:
1. Responsible for building content understanding capabilities, including product understanding, advertiser creative intent understanding, and audience preference understanding, to provide high-quality contextual semantic inputs for creative generation.
2. Responsible for designing AIGC supply capabilities for creative diagnosis scenarios, analyzing advertisers’ creative delivery performance, and defining AIGC strategy solutions for different diagnostic results to improve customer adoption and effectiveness.
3. Responsible for building AIGC strategy planning capabilities, continuously optimizing the planning and selection logic for video and image generation strategies to improve generation quality, online delivery performance, and strategy diversity.
4. Responsible for building AIGC capabilities for advertising creatives. By understanding leading AI models in the industry and combining them with the business characteristics of different verticals, design and implement corresponding AIGC solutions and deliver high-quality AIGC creative content.

Requirements

Minimum Qualifications:
- Bachelor’s degree or above, majors in computer science, mathematics, communications, artificial intelligence, or related fields are preferred.
- 2+ years of experience as a business product manager.
- Solid understanding of artificial intelligence-generated content technologies, with knowledge of the basic principles of large language models, intelligent agents, image generation, video generation, and related technologies.
- Strong data analysis skills, with the ability to conduct strategy performance attribution and optimization based on delivery data and user behavior data.
- Strong logical thinking and structured communication skills, with the ability to collaborate across teams and drive project implementation.