General Manager - Wood Manufacturing

A leading B2B manufacturer specializing in customized furniture, custom woodwork, and turnkey solutions for large-scale projects is currently hiring a Regional Manager for driving sales, managing the regional team, and growing the company's presence across a specific geographic area. Their focus is on selling office furniture and workspace solutions to corporate clients, government entities, banks, educational institutions, hospitals, and contractors.

Key responsibilities

1. Drive Regional Sales

• Achieve monthly, quarterly, and annual sales targets.
• Develop and execute the regional sales strategy.
• Identify new business opportunities and key market segments.
• Increase market share within the assigned region.

2. Manage Key Accounts

• Build relationships with major corporate clients.
• Meet with decision-makers such as procurement managers, facility managers, and CEOs.
• Negotiate commercial terms and close high-value contracts.
• Ensure customer satisfaction and long-term partnerships.

3. Lead the Sales Team

• Recruit, coach, and motivate area sales managers and sales executives.
• Set KPIs and monitor team performance.
• Conduct regular sales meetings and field visits.
• Develop training plans to improve product and selling skills.

4. Business Development

• Generate new leads through architects, consultants, contractors, interior designers, and developers.
• Participate in tenders and major commercial projects.
• Build relationships with dealers and distributors where applicable.
• Expand the customer portfolio across industries.

5. Project Management

• Coordinate with design, engineering, production, logistics, and installation teams.
• Ensure projects are delivered on time and within budget.
• Resolve customer issues during project execution.

6. Market Intelligence

• Monitor competitors' pricing, products, and promotional activities.
• Identify market trends and customer requirements.
• Recommend new product opportunities based on customer feedback.

7. Financial Management

• Prepare regional sales forecasts and budgets.
• Monitor profitability and sales margins.
• Manage pricing approvals and discount structures.
• Ensure timely collection of customer payments.

Requirements

• 7–12+ years of B2B sales experience, preferably in office furniture, wood manufacturing, fit-out, interiors, or building materials.
• Experience managing a regional sales team.
• Strong network with corporate clients, consultants, architects, and contractors.
• Excellent negotiation, leadership, and commercial acumen.
• Familiarity with CRM systems and sales forecasting.