General Manager (Thailand)

Who we are looking for

We’re looking for a business athlete to lead and scale our Thailand operations. As Country GM, you’ll own the full P&L for Thailand and be accountable for growth, retail excellence, team building, and local execution. You’ll be part commercial operator, part culture carrier, and 100% committed to making periods unapologetically real in Thailand.

We’re not just looking for a manager. We’re looking for someone who obsesses over shelves, sales, and stories,  someone who wants to lead a challenger brand to win against giants.

What you will do:

💰 Sales & Commercial Growth

Drive topline and bottomline growth across all channels (modern trade super/hyper, ecommerce, CVS, etc.)

Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements

Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution

🧩 Team & Org Leadership

Set clear goals, coach team members, and maintain a high-performance and core-value centric culture

Hire, retain, and develop local talent with strong values and executional hunger

🔍 Retail & Execution Excellence

Ensure we win at the shelf,  on-shelf availability, pricing, promo tags, POSM execution

Build intelligence from ground merchandising and shopper feedback into real actions

Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground

🧠 Market Strategy & Localisation

Localise regional marketing and product plans to suit Thailand consumer needs

Own launch strategy for new products with excellence in trade and shopper activation

Identify growth levers and whitespace in categories like sanitary pads, panty liners, overnight pants, and more

🧾 P&L Ownership & Ops

Own the Thailand P&L and work with Finance and HQ to manage budgets and forecasts

Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability

Ensure smooth logistics, importation, warehousing, and distributor operations

What you will bring:

10-15+ years of relevant experience in FMCG or consumer, (preferably with exposure to MT key account management and/or operating in high-growth environments)

Proven leadership experience managing teams and delivering business targets

Deep understanding of Thailand’s retail landscape, especially minimart chains and modern trade

A highly organized, independent problem-solver who thrives in fast-paced, high-growth environments with a bias for action, and an open-minded spirit

Why Join Us?

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.

If you’re ready to make a lasting impact and be part of a brand that’s changing the game, we’d love to hear from you.