Frozen Fun- Marketing Manager

Job Title: Marketing Executive – Offline Marketing (F&B / Frozen Foods)

Location: Chembur , Mumbai
Experience: 3+ Years
Industry Preference: F&B / Frozen Foods
Role Type: Individual Contributor
About the Company – Frozen Fun

Frozen Fun is a fast-growing brand in the Frozen Foods category, committed to delivering high-quality, delicious, and convenient food products to modern households. With a strong focus on innovation, taste, and freshness, Frozen Fun has become a trusted name among consumers seeking quick, wholesome, and reliable meal solutions.

Our product range includes a variety of frozen snacks, ready-to-cook items, and specialty foods crafted to meet the evolving tastes of today’s customers. We operate with a deep commitment to quality, food safety, and customer satisfaction.

Backed by a passionate team and a robust distribution network, Frozen Fun is rapidly expanding its presence across markets. We believe in creativity, customer-centricity, and continuous improvement — making it an exciting place for marketing professionals looking to create real impact.

Role Overview

We are seeking a dynamic and proactive Marketing Executive who is passionate about offline marketing, brand strategy, and public relations. This role will play a critical part in driving the growth, visibility, and sales performance of our Frozen Foods brand through strategic marketing initiatives.

Key Responsibilities

Offline Marketing

• Develop and implement innovative offline marketing campaigns tailored to the F&B industry.

• Enhance brand visibility and drive sales growth through targeted offline promotions and activities.

End-to-End Marketing Execution

• Lead the full marketing lifecycle including planning, strategy creation, execution, and performance monitoring.

• Ensure campaigns are aligned with business goals and deliver measurable results.

Sales Growth Initiatives

• Identify and execute marketing strategies that directly contribute to revenue growth.

• Expand the brand’s market presence through effective on-ground initiatives.

Relationship & PR Management

• Build and maintain strong relationships with media outlets, magazine editors, industry partners, and other stakeholders.

• Leverage relationships to generate brand visibility, coverage, and promotional opportunities.

Independent Contributor

• Operate autonomously and take ownership of all marketing activities without dependency on a large team.

• Drive initiatives proactively and ensure timely execution.

Industry Networking

• Utilize existing networks within the F&B sector or build new connections to create opportunities for partnerships, collaborations, and brand growth.

Strategic Thinking

• Analyze market trends, identify challenges, and develop actionable strategies.

• Take initiative to seize opportunities and enhance the overall brand positioning.

Qualifications & Skills Required

• Bachelor’s Degree in Marketing, Communications, Business, or related field (preferred).

• Minimum 3+ years of experience in Marketing/PR, ideally within the F&B industry.

• Excellent written and verbal communication skills.

• Strong personality with the ability to make quick and effective decisions.

• Strong analytical skills to measure and improve campaign performance.

• Ability to work independently as well as in a collaborative environment.